About Michael Al-Megdad

Michael focuses his time on Real Magnet's Marketing Automation and Social tools.

Inbound Marketing and Automation: The Perfect Match

Marketing Automation, Marketing Infographics|

Marketing automation software isn’t just a great platform for outbound campaigns - inbound efforts can also see huge boosts from these solutions. Let’s look closer at why inbound marketing and automation software make such a great match.

Building Inbound Marketing Campaigns & Strategies (Recorded Webinar)

Webinar Recordings|

Are you interested in attracting new prospects or members? This recorded webinar discusses just exactly what Inbound Marketing entails and the tactics for successfully gaining inbound prospects and leads.

Infographic: Why Marketers Need To Keep Score

Marketing Automation, Marketing Infographics|

Not all leads are created equal. Lets look at some of the concrete benefits lead scoring brings to marketing and sales teams.

Real Magnet Launches Inaugural Magnet Awards

Press Release|

Press Release WASHINGTON D.C., March 24, 2016 -- In anticipation of the yearly Real Magnet User Group conference -- being held April 7-8, 2016 at the Marriott at Metro Center in Downtown Washington, DC -- Real Magnet is proud to announce the first annual Magnet Awards for customer excellence. The Magnet Awards will be given to the [...]

Infographic: Email Marketing in the Age of Inbox Zero

Marketing Infographics|

In an age that overwhelms the average consumer with unwanted emails, many are seeking an extreme solution: an "inbox zero" approach that takes email management to a new level. Users are clearing out their message bins faster than they fill up.It's great news for office warriors, but with these squeaky clean inboxes comes a new challenge for marketers. Every message must now make a major impact, and personalization is more important than ever. Let's look at how to craft an email campaign that can overcome the obstacles of inbox zero.

Infographic: Supercharge Marketing with Google Analytics

Marketing Infographics|

Marketing these days rely on a wide variety of resources to understand campaign performance but Google Analytics has a spot at the top as one of the most effective marketing tools.

Infographic: A Visual Guide to B2B Digital Marketing

Marketing Infographics|

B2B marketers have a serious challenge on their hands, tasked with generating high-value leads and guiding them through a high-touch sales cycle. Here is a visual guide to B2B marketing that will give brands the edge in this competitive environment.

Is Outbound Marketing Dead?

Marketing Automation|

To riff on the classic Mark Twain quote, reports of the death of outbound marketing have been greatly exaggerated.That’s right. Outbound marketing, which refers to messages sent out to an audience such as TV, cold-calling, email, direct mail and paid search, is alive and well.

Real Magnet Reaches 5 Stars in 2 Weeks on Capterra

Press Release|

Press Release WASHINGTON D.C., Feb. 8, 2016 -- Capterra, a leading software review aggregator, lists Real Magnet's marketing automation system with an overall five-star review, placing it in the upper echelon of marketing technology. In the last two weeks the site averaged reviews from over ten marketing directors, project managers, Web coordinators and business analysts [...]

The Power of a Marketing Management System

Best Practices, Marketing Automation|

That's why today's department leaders need to deploy a dedicated marketing management system and move away from the uncoordinated flurry of apps that define so many operations. Here are a few of the key advantages that such a system brings to the table.