malmegdad

About Michael Al-Megdad

Michael focuses his time on Real Magnet's Marketing Automation and Social tools.

Double Check Your Email Marketing To-Do List

Best Practices|

However, some companies have forgotten to check off the basics on their email marketing to-do lists, as social media and alternative advertising techniques become more common tools in the arsenal. To help these marketers get back on track with effective, profitable email marketing strategies, here is a look at a few aspects of this approach that simply cannot be forgotten.

Double Check Your Email Marketing To-Do List

General Assets|

Double Check Your Email Marketing To-Do List Even as countless new channels of communication come into the marketing mix, email remains at the top of the ladder for a number of reasons. Brands can develop deep databases of prospects, messages can be crafted quickly and marketing automation tools make it easier than ever [...]

Double Check Your Email Marketing To-Do List

Associations|

However, some companies have forgotten to check off the basics on their email marketing to-do lists, as social media and alternative advertising techniques become more common tools in the arsenal. To help these marketers get back on track with effective, profitable email marketing strategies, here is a look at a few aspects of this approach that simply cannot be forgotten.

Double Check Your Email Marketing To-Do List

Publishers|

Double Check Your Email Marketing To-Do List Even as countless new channels of communication come into the marketing mix, email remains at the top of the ladder for a number of reasons. Brands can develop deep databases of prospects, messages can be crafted quickly and marketing automation tools make it easier than ever [...]

Why Companies Underutilize Marketing Automation

Marketing Automation|

We hear it often: a company makes a hefty investment in marketing automation but only uses it to send occasional blast emails. The reality, of course, is that the company will never see the jump in leads and sales — or in its bottom line — it anticipated when it took the marketing automation plunge.

Are you equipped with the right digital marketing tools?

Marketing Infographics|

Today's business dynamics are more digital than ever before, especially in the marketing arena. Gaining a competitive edge for audience attention is an ongoing challenge, demanding a range of new resources, technologies and tactics. Here are a few of the key components that must be a part of any modern marketing effort, and some tips on how to maximize their impact.

Have You Forgotten These Marketing Best Practices?

Publishers|

Have You Forgotten These Marketing Best Practices? With the holiday rush just around the bend, marketers across sectors are already knee-deep in a wide variety of campaigns aimed at targeting shoppers across the globe. Of course, email marketing remains one of the most reliable and effective methods to engage a large target audience, [...]

Have You Forgotten These Marketing Best Practices?

General Assets|

Have You Forgotten These Marketing Best Practices? With the holiday rush just around the bend, marketers across sectors are already knee-deep in a wide variety of campaigns aimed at targeting shoppers across the globe. Of course, email marketing remains one of the most reliable and effective methods to engage a large target audience, [...]

Have You Forgotten These Marketing Best Practices?

Associations|

Schedule with precision - Great marketing campaigns stick to a tight schedule, especially those that succeed in the highly competitive holiday season. These schedules are by no means arbitrary, either. They are designed based on data that tells marketers the best times to send emails and the types of messages that work best at certain moments. In other words, there's a science to email timing.

Marketers Must Focus on Customer Experience

Best Practices, Engagement|

Business analysts continue to cite customer experience as the next competitive battleground of the modern enterprise, changing the way companies approach all consumer-facing operations. From sales to customer service, a focus on experience is all-encompassing, and this means that marketing is also included in the mix. Still, marketers are striving to figure out what makes for an exceptional experience, especially when targeting prospective customers and building loyalty.

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