Real Magnet

About Real Magnet


Infographic: Sending Emails that Soar – Your Email Preflight Checklist

Marketing Infographics|

All it takes is a few minutes to complete your final, preflight checklist! Use our Email Preflight Checklist to avoid easy, simple email marketing mistakes.

Apply for the 2017 Magnet Awards!

On The Blog|

Applications for the 2nd annual Magnet Awards are now open! Are you executing exciting and innovative marketing campaigns using our platform? Apply for a Magnet Award and join us at RMUG 2017 to see who wins!

Members Only: Quick Email Delivery Tips for Associations (June 29 @ 2 PM EST)

Live Webinars - Association Hub, Uncategorized|

Join Senior Director of Deliverability, Brad Gurley, on Thursday June 29 @ 2 PM EST for, “Members Only: Quick Email Delivery Tips for Associations,” where he will cover several simple email deliverability tips to help association marketers make the most of their email efforts.

Press Release: Real Magnet Named SIIA Business Technology CODiE Award Finalist for Best Marketing Solution and Best Social Media Solution

Press Release|

Press Release: Real Magnet Named SIIA Business Technology CODiE Award Finalist for  Best Marketing Solution and Best Social Media Solution The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for over 30 years. The awards offer 93 categories that are organized by industry [...]

A Quick Guide to Improving Email Accessibility

Design Tips, Marketing Strategy, On The Blog|

Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.

3 Tips for Marketing to Millennials

Marketing Strategy, On The Blog|

Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

6 Tips for Successful Webinar Marketing

Marketing Strategy, On The Blog|

Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.

Marketing Automation for Associations (Thurs, May 18, 2PM)


Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.

In a Rut? Try These Simple A/B Tests

Marketing Strategy, On The Blog|

Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

The Great Debate: Balancing List Hygiene with Business Needs

Deliverability, On The Blog|

There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.