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3 Essential Benefits of Marketing Automation for Publishers

Publishers|

The 3 Essential Benefits of Marketing Automation for Publishers If you’re like most publishers, there are things you’d like to improve about the way you communicate with your subscribers and prospects. From renewals to webinar invitations to nurturing campaigns, publishers today find their capabilities stretched thin. What if you could structure your communications [...]

Marketing Automation 2015: No Longer Just for the Big Boys

Publishers|

Marketing Automation 2015: No Longer Just for the Big Boys Many of us dedicated to the publishing industry have been intrigued for some time by Marketing Automation technology but have not seriously considered implementing it at a subscription- or advertising-based organization. We have experienced Marketing Automation firsthand through companies such as Amazon and have [...]

4 Signs Your Publishing Company Needs Marketing Automation

Publishers|

The 4 Signs Your Publishing Company Needs Marketing Automation You know that your publications are appreciated by your subscribers and that your ads generate positive results for your advertisers. Now all you need are customers, right? Well, with marketing automation, you’ll have the marketing campaign information you need to capitalize on [...]

Engagement Scoring is WORTHLESS

Publishers|

Measuring Subscriber Engagement is WORTHLESS … if you don’t take that information and do something with it – again and again and again. Here’s the situation: Today, a Google search on the term "subscriber engagement" generated over 16,000 results. This shows us that plenty of people are writing about subscriber engagement [...]

Measuring Customer Engagement is WORTHLESS

Market Research Firms|

Measuring Customer Engagement is WORTHLESS … if you don’t take that information and do something with it – again and again and again. Here’s the situation: Today, a Google search on the term “customer engagement” generated over 4 million results. This shows us that lots of people are writing about customer engagement [...]

Measuring Subscriber Engagement is WORTHLESS

Subscription Companies|

Measuring Subscriber Engagement is WORTHLESS … if you don’t take that information and do something with it – again and again and again. Here’s the situation: Today, a Google search on the term “subscriber engagement” generated over 16,000 results. This shows us that plenty of people are writing about subscriber engagement – [...]

Upgraded netFORUM Solution for Marketing Automation

Associations, Press Release|

Real Magnet Upgrades netFORUM Solution for Marketing Automation Monday, Feb. 23 – (Austin, TX) – Today Real Magnet announced a major upgrade to its long-standing integration with Abila’s netFORUM Enterprise to accommodate its Marketing Automation solution. The upgrade adds new capabilities that allow Associations using netFORUM to take fuller advantage of Marketing Automation technology. Real [...]

Texas Hospital Association: An Early Success Story in Marketing Automation

Associations|

Texas Hospital Association: An Early Success Story in Marketing Automation How to hone messages, reach deeper into your membership base, and achieve better results. When Digital Communications Manager Lane Boyd signed up to Beta test Real Magnet’s new marketing automation platform, he had no idea that he’d wind up rethinking how the Texas Hospital Association [...]

Marketing Automation 2015: No Longer Just for the Big Boys

Associations|

Marketing Automation 2015: No Longer Just for the Big Boys Many of us dedicated to membership-based organizations have been intrigued for some time by Marketing Automation technology but have not seriously considered implementing it at our own organization. We have experienced Marketing Automation firsthand through Fortune 500-sized companies such as Amazon and Verizon and have [...]

Measuring Member Engagement is WORTHLESS

Associations|

Measuring Member Engagement is WORTHLESS … if you don’t take that information and do something with it – again and again and again. Here’s the situation: A Google search on the term “member engagement” generated for me today a whopping 438,000 results, and a search on the term “member engagement scoring” [...]

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