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3 Essential Benefits of Marketing Automation for Associations

Associations|

The 3 Essential Benefits of Marketing Automation for Associations If your association is like most, there are things you’d like to improve about the way you communicate with your members and prospects - from renewals to annual meeting invitations to member engagement campaigns, associations today find their capabilities stretched thin. What if you [...]

4 Signs Your Association Needs Marketing Automation

Associations|

The 4 Signs Your Association Needs Marketing Automation Marketing Automation tracks the email and website activity of both members and prospects, providing you valuable insights into the interests of each. For prospects, this capturing of both email open/clicks as well as visits to the different pages of your website provides valuable insights into each [...]

How to Fix Most Digital Marketing Pitfalls

Social, Social Media Marketing|

“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.” This is the perspective of marketing strategist Sally Falkow, who was interviewed for a February 2015 article in Forbes which presents [...]

Measuring Member Engagement is WORTHLESS…

Engagement, Marketing Automation|

438,000 articles have been written about member engagement, but there is little conversation about what to do with all that information.

Thought marketing automation was too complex? Not anymore.

Press Release|

Thought marketing automation was too complex? Not anymore. January 28th, 2015 Real Magnet's novel approach to marketing automation makes it easy for marketers to run multi-channel campaigns by providing industry-based templates. The launch of another marketing automation platform might sound like ho-hum news. But today, Real Magnet, an email and social-marketing services provider, announced a [...]

3 Essential Benefits of Marketing Automation for Publishers

Marketing Automation|

Make a New Year’s Resolution to Learn More About Marketing Automation You've heard the buzz about Marketing Automation and you know you should learn more. But you have concerns - is it too complicated? Do its benefits apply to publishers? Here are a few key thoughts to get you started: Most Publishing executives report that they “need” Marketing [...]

The Importance of Testing and Analyzing Send Times

Best Practices|

As email marketers, we always have to be mindful of the schedules and preferences of our audiences. A minor adjustment in the time a message is sent could mean the difference between it being opened and read or buried beneath critical work communications. In his column on the SIIA Blog Ronn Levine researched exactly that [...]

16 Tips for Testing your Landing Pages

Design Tips|

With the upcoming release of our Marketing Automation module, landing pages will become a “go-to” tool for Real Magnet customers to compile and collect data on both prospects and customers. Because these pages are on the front lines of your marketing efforts, testing and optimizing them is critical. SIPA stalwarts Greg Krehbiel of Kiplinger and [...]

Email Do’s and Don’ts: Best Practices for Improving Your Inbox Rates – Part 2 of 2


Deliverability|

Last week we launched a two-part discussion on email deliverability best practices, presented in a “Do’s” and “Don’ts” format. Part One was dedicated to the Dont's, and we presented an array of techniques that we would recommend avoiding. This week we will cover a list of best practices that we think you should be applying [...]

Email Do’s and Don’ts: Best Practices for Improving Your Inbox Rates – Part 1 of 2

Deliverability|

Best practices in email marketing constantly evolve to reflect ever-changing online behavior. It’s important to stay current with the latest email protocols in order to optimize campaign effectiveness and maintain the most positive relationship with your campaign recipients. For this reason, we’ve put together an updated list of things that you might consider doing (or [...]

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