Real Magnet

About Real Magnet


Marketing Automation for Associations (Thurs, May 18, 2PM)


Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.

In a Rut? Try These Simple A/B Tests

Marketing Strategy, On The Blog|

Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

The Great Debate: Balancing List Hygiene with Business Needs

Deliverability, On The Blog|

There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.

Avoid Email Rendering Issues with our Updated Deliverability Testing Page

On The Blog, Real Magnet Features|

We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.

Infographic: Email Subject Lines that Earn Clicks

Marketing Infographics|

When you send a marketing email with a bad subject line, the interaction with the recipient ends right there - with your message in the digital trash. Following these tips can get your emails opened. Following these tips can get your emails opened.

Creating Audience Personas in 4 Quick Steps

Marketing Strategy, On The Blog|

The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

5 Tips for Designing a Better Newsletter

Design Tips, On The Blog|

The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.

Upgrading from Email to Marketing Automation: How to Get Internal Buy-in

Best Practices, On The Blog|

Upgrading from email services to marketing automation can be a nuanced sell; a carefully thought out and articulated plan, complete with benefits and potential pitfalls, can go a long way towards convincing decision makers to buy into your vision.

LinkedIn Redesign: What it Means for Your Content

Design Tips, On The Blog|

LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.

7 Steps to a Successful Real Magnet Integration with your Database

Integrations, On The Blog|

Maximizing the benefits of your email and marketing automation software investment begins with a successful integration with your database platform. Productive integrations require careful planning, communication and analysis and adjustments.