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Intimidated by Inbound? 3 Inbound Marketing Strategies You’re Already Doing

Marketing Strategy, On The Blog|

Align these 3 inbound marketing strategies that you're already doing to boost your inbound lead generation results.

The Changing Nature of Content: How it Affects Associations (April 6th, 2 PM EST)


Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we will explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.

The Anatomy of a Social Card

On The Blog, Social Media Marketing|

Learn the different components of a Social Card and how you can optimize them to maximize your success on social media.

The Future of Social is in the Cards

On The Blog, Social Media Marketing|

One of the most exciting trends in social media is the increasing emphasis on visual content, and, in particular, the use of the social card, which pairs a powerful image with a quick snippet of impactful or intriguing text. In this post, we explore this growing trend in social media marketing.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Deliverability, On The Blog|

Email Authentication is the cornerstone of successful email marketing delivery. Learn how three critical email authentication protocols - SPF, DKIM and DMARC - work, why they're important, and how to set them up to improve your email marketing success.

Marketing Automation: Listen First, Act Later

Marketing Automation, On The Blog|

The power of Marketing Automation resides in the intelligence that it collects and processes on your email recipients. Through listening campaigns you can glean valuable information that will help you deliver more personalized and timely content to your audience.

Getting Started with Lead Scoring: Pt. 2 – Refining your Lead Scoring Approach

Marketing Strategy, On The Blog|

In a previous post, we covered the theory and early steps of setting up a lead scoring model. In this post we’ll be taking the next steps: adjusting our lead scoring approach by using our past data to generate our point values, and then putting theory into practice by setting up a lead scoring campaign using Real Magnet.

Getting Started with Lead Scoring: Pt. 1 – Starting the Lead Scoring Conversation

Marketing Strategy, On The Blog|

In this post you'll learn how to start the conversations between your sales and marketing teams that lead to better sales-marketing alignment and a healthy, effective lead scoring model.

6 Quick Design Updates to Increase Mobile Engagement

Design Tips, On The Blog|

71.6% of consumers will delete emails if they don’t look good on mobile, while an average of 10% will read it anyway. None of us want to be that marketer or designer that launches a painful mobile experience, but the task of coming up with a mobile email strategy and updating template designs can be daunting.

Turning Your Small Marketing Team into a Content Publishing Machine

Marketing Strategy, On The Blog|

Producing high volumes of engaging and educational content is one of Marketing's most time-consuming responsibilities. Many organizations have small marketing teams who have to think creatively in order to produce enough content to meet their needs. Here are 3 quick tips to help your small marketing team do more with less.