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What’s the Score? 4 Things to Know About Member Scoring

Association Lists, Data Points and Benchmarks, On The Blog|

Whatever type of organization you work for, engagement scoring is an effective way to identify your most likely candidates for membership or sales. For associations, member scoring has become all the rage as they seek to target their most valuable members and identify those who are least engaged and vulnerable to non-renewal.

Infographic: Email Marketing vs. Marketing Automation

Marketing Infographics|

When you're selecting a new outreach tool, what's the difference between email marketing and marketing automation? The two areas of focus have a lot to do with each other, as you can see:

Infographic: What are the Stages of the Customer Lifecycle?

Marketing Infographics|

Customers today are following longer and more winding paths to purchase than ever before. Fortunately, it's still possible to break the process down into stages and use these to target customers with appropriate marketing materials at critical moments.

How Marketing Automation can Help with Member Retention (Pre-Recorded Webinar)

Webinar Recordings - Association Hub|

One of the toughest jobs that association marketers face is providing value to their existing members year over year. By automating renewals, and developing email strategies that provide more personalized outreach, marketers can use automation to boost their member retention efforts.

How Marketing Automation can Help with Member Retention

Unpublished|

One of the toughest jobs that association marketers face is providing value to their existing members year over year. By automating renewals, and developing email strategies that provide more personalized outreach, marketers can use automation to boost their member retention efforts.

Infographic: A/B Testing Your Emails: 5 Things to Try

Marketing Infographics|

Don't leave the success of your email marketing up to chance. Boost your performance by conducting A/B testing on message content, send times, subject lines, and even from addresses to make sure your messages are optimized to achieve the best result!

Webinar: Your Top 5 Real Magnet Questions Answered (Tuesday, Dec. 20 @ 2 PM EST)

Uncategorized|

Identifying specific, niche audience segments and delivering timely and personalized content to them is a best practice in content marketing. In this webinar, Product Manager Michael Al-Megdad will walk us through how to achieve these goals within the Real Magnet platform, while explaining the strategy of how to unify these tools to maximize the impact of your content marketing efforts.

5 Ways to Put Your Email to the Test

Association Lists, Data Points and Benchmarks, On The Blog|

While there may not be a single all-encompassing answer to why a member opens one email but not another, association communicators can improve conversions with some proven A/B testing strategies.

The Changing Nature of Content (Pre-Recorded Webinar)

Uncategorized|

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.

The Changing Nature of Content: How it Affects Associations

Webinar Recordings|

The Changing Nature of Content How it Affects Associations Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage. [...]

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