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Viral or Bust: Racking up Attention with Viral Marketing

Marketing Infographics|

The goal of marketing is always to get your message and brand in front of as many people as possible. Despite our best efforts as marketers, there's only so much we can do with our limited contacts and audience. When a marketing piece goes viral, your audience helps amplify your message to a far larger crowd by sharing your piece with their friends and followers. Learn these tricks on how to create more viral-worthy marketing content.

Real Magnet Named a High Performer for 2016 by G2 Crowd

Press Release|

Washington, DC | 10.24.16 -- Real Magnet, a leading provider of email marketing and marketing automation solutions, has been named a High Performer for 2016 in the Marketing Automation software category by G2 Crowd.

LPGA Selects Real Magnet for Email and Social Marketing for Teaching & Club Professionals

Press Release|

Washington, DC | 10.14.16 – Real Magnet, a leading provider of email and marketing automation solutions, today announced that the LPGA Teaching and Club Professionals (T&CP) has selected its platform to drive marketing messages for its over 1,700 members worldwide.

Infographic: What’s Buzzing in Mobile Advertising

Marketing Infographics|

The popularity of mobile has changed the digital advertising game. Almost 200 million people in the U.S. own smartphones and the average American spends two hours and 25 minutes on those phones.

Acceptable Bounce Rates and Industry Standards

On The Blog|

For email marketers, bounces are an inevitable part of life. Bounces, or rejected emails, can be temporary or permanent and may be caused by a number of factors. Hard bounces indicate a permanent or terminal failure (user not found, bad domain), while soft bounces represent transient or temporary factors like a full inbox or server error.

Real Magnet Launches Resource Center for Association Marketing

Press Release|

Announcing the launch of Real Association Marketing, a resource center designed to inform association marketers about new marketing techniques and technology. Many associations have been stuck in an “old-school” marketing rut. Through this new resource center, Real Magnet hopes to educate association marketers about new technologies and content channels, like marketing automation and social media.

Infographic: 5 Tips for Building a Brand on Instagram

Marketing Infographics|

Instagram is a powerful visual storytelling tool. It allows organizations to build strong communities using captivating images, videos and captions. Now that paid advertising is available to all business profiles on Instagram, the platform is becoming popular and essential for many brands.

Infographic: 3 Trends Shaping Digital Marketing

Marketing Infographics|

Digital marketing is a broad term, covering everything from conventional banner ad buys to engagement on established and emerging social networks. By following trends within this expansive space, leaders can stay informed of the best ways to reach their respective audiences. Here are three important developments to keep in mind.

Infographic: Mastering the Marketing Budget

Marketing Infographics|

What's the best way to build a marketing budget and then work within those confines? It's important to answer that question now, as it's not wise to face the year without a solid financial picture. Here are some key considerations:

LMO and Real Magnet Partner to Deliver Full-Service Marketing Solutions

Press Release|

WASHINGTON, September 07, 2016 – Real Magnet, an industry-leading email and marketing automation provider, and LMO, a national, full-service marketing agency have announced a marketing solutions partnership. Moving forward, existing and prospective customers can take advantage of Real Magnet’s sophisticated platform alongside LMO’s strategic, creative and marketing communication services.

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