The winds of change are strong in across the modern marketing landscape, and as organizations shift their strategies to stay aligned with digital advancement, they're also adjusting the dynamics between internal teams and external agencies. An article from the Harvard Business Review recently pointed to Society of Digital Agencies research revealing that more than a quarter (27 percent) of companies now work without an outside marketing team, a 14 percent leap from the year prior. In other words, brands are recognizing the value of a fully in-house marketing operation.
The Apple Worldwide Developers Conference wrapped up this past Friday, and like most tech events of its kind, the innovators at Apple came with a host of exciting new developments that are sure to shake up the consumer and business markets. From the announcement of revamped desktop and iPhone operating systems to the new Apple Music streaming service, the tech giant impressed global viewers as they tuned in for yet another groundbreaking WWDC.
Member Engagement Scoring - A Pro Forma Model for Associations Score Opens a MESSAGE Clicks a LINK Visits a WEBPAGE Registers for EVENT Updates ACCOUNT We’ll begin with a truism - no two associations are quite the same. Given this, any specific Member Engagement Scoring model [...]
APPLE WATCH: IMPACT ON EMAIL MORE CONVENIENT, LESS ACTIONABLE Apple Watch is here and while only a lucky few early adopters have them on their wrist the potential impact on email (and communication in general) seems unquestionable. Below, we outline some of the limitations and provide email marketing best practices for making the [...]
The Business Case for Evolving from Email Marketing to Marketing Automation There are nearly 11 times more organizations using marketing automation now than in 2011. Marketing Automation Users In these days of lean staffs and often leaner budgets, few organizations are willing to change the software [...]
Road to the Inbox 2015 As Marketers, we’re all laser-focused on improving the quality of our email campaigns, working hard to provide relevant and timely content to ever-more-carefully segmented constituencies. Marketing Automation facilitates this marvelously, providing both a vastly improved understanding of the interests of our customers and prospects and an automated means of [...]
Have we automated Marketing Automation? A 2013 survey revealed that 92% of marketers chose EASE OF USE as the most important element in choosing a marketing automation system. This is because, ironic as it is for systems designed to automate repetitive tasks and save staff time, the marketing automation systems available for [...]
The 3 Essential Benefits of Marketing Automation for Alumni Associations If your alumni association is like most, there are things you’d like to improve about the way you communicate with your members and prospects - from fundraising campaigns to membership renewals to event attendance and more, alumni associations today find their capabilities stretched [...]
Have we automated Marketing Automation for Associations? A 2013 survey revealed that 92% of marketers chose EASE OF USE as the most important element in choosing a marketing automation system. This is because, ironic as it is for systems designed to automate repetitive tasks and save staff time, the marketing automation systems available [...]