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About Richard

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So far Richard has created 8 blog entries.

Infographic: A Recipe for Visual Content

Marketing Infographics|

Whether you’re preparing your next email marketing campaign or this year’s holiday feast, presentation should never be overlooked. Did you know that 90% of information transmitted to the brain is visual? On top of that, visual content is 40% more likely to be shared than text-only content.

Acceptable Bounce Rates and Industry Standards v2

Unpublished|

Acceptable Bounce Rates and Industry Standards For email marketers, bounces are an inevitable part of life. Bounces, or rejected emails, can be temporary or permanent and may be caused by a number of factors. Hard bounces indicate a permanent or terminal failure (user not found, bad domain), while soft bounces represent transient or [...]

HFMA Automation Strengthens New Member Recruitment – Case Study

Case Studies|

Automating new member recruitment has been very successful for HFMA, with new members up over 5% in FY16 compared to FY15. HFMA has also performed A/B testing to help optimize their membership renewal.

ESA Personalized Content – Case Study

Case Studies|

The Content Marketing Institute defines content marketing as “the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” This is a lesson that Debi Sutton, Director of Membership and Marketing for the Entomological Society of [...]

Infographic: Filling Facts About Bite-Sized Content

Marketing Infographics|

Recipients today are hungry for information but wary of gorging on it. A lot of the time, they just want a snack, a little bit of interest and excitement to hold them over. This is especially true when individuals are on the go - bite-sized information easily displays on mobile devices.

Protected: Point Map

Unpublished|

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Curing My Big Data Headache

Real Marketing Stories|

Maybe I didn’t major in math, and maybe I scored higher in writing and critical reading than on the math portion of the SAT. But I did earn an A- in introductory stats, and I like to think I’m half-decent at the analytics side of my job. Somehow, though, I spent an [...]

Does A/B Testing Trump Intuition?

Real Marketing Stories|

Like any dutiful marketing manager, I ran the test by setting up and sending two of the same emails, each with a different subject line. But something surprising happened a day later, when I compared the open rates: subject line B (Register early and save big) won by 33 percent. My intuition [...]

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