About tpines

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So far tpines has created 14 blog entries.

Email is “King” in Sharing Content


A very instructive article appears today in Online Media Daily on how content is being shared over the Internet.  Despite the dramatic growth in the use of social networks, a study by ShareThis found that email is the tool most used to share content.   The study found that email accounts for 46% of content-sharing activity.  Facebook comes in second with 33%, [...]

Step Up Your Design with Active Preview


We’ve noticed a trend as of late of customers demanding more in terms of the graphic look and design of their emails.  This is a good thing.  Clearly email is a powerful transactional tool (i.e. driving recipients to take an action), but it has become an incredibly important branding touch point also.  To help meet [...]

Legal Advice on New Blogging Regulations

Best Practices, Social Media Marketing|

Blogging is an important channel in many marketers' plans.  Yesterday, the FTC implemented new rules governing disclosures when a blogger is writing about a service or product. As a blogger, you are now required to disclose any payments you receive from a company whose products or services you review, or if you are getting a [...]

It’s Always a Good Time to Review Your Unsubscribe Process

Best Practices|

Your unsubscribe policy should be founded on this key concept: honoring the intent of the unsubscriber.