Associations

Why Businesses Are Boosting Digital Marketing Budgets

Associations|

Why Businesses Are Boosting Digital Marketing Budgets The discipline of marketing has transformed dramatically with the rise of the e-commerce and digital services. That's why, according to AdAge, more than 80 percent of brands are boosting their marketing budgets over the next 12 to 18 months by an average of 10 percent across [...]

3 Ways To Squeeze More Value from an Email Marketing Campaign

Associations|

3 Ways To Squeeze More Value from an Email Marketing Campaign Marketers focus heavily on the development and execution of email newsletter campaigns, and for good reason. Customers still regularly open emails from their favorite brands, and many of these messages lead to further on-site engagement and even purchases. But even with [...]

Leverage Social Media Insights to Fuel Marketing Efforts

Associations|

Leverage Social Media Insights to Fuel Marketing Efforts Gathering consumer insights is becoming ever more important to the success of marketing efforts, but luckily, there is an abundant source of information available right at the fingertips of today's strategists. Social media platforms represent a gold mine for useful customer data, and if a [...]

Dynamic Conferences (and Invitations)

Associations|

Dynamic Conferences (and Invitations) Conducting well-attended and highly-regarded conferences is of vital importance to most associations, and the large number of factors that can potentially impact the success of a large event means that even the most gifted and experienced conference planners can benefit from reviewing the latest in event marketing best [...]

From Tacky to Top-Shelf: How GIFs Became the Most Engaging Image Choice

Associations|

From Tacky to Top-Shelf: How GIFs Became the Most Engaging Image Choice While GIFs have been around for nearly two decades, they have recently made their way to the top of the social media arena as a fun and compelling way to share sentiments. Now, their value has expanded even further, with digital [...]

Infographic: Shift Into The Marketing Fast Lane

Associations|

Infographic: Shift Into The Marketing Fast Lane

Auto-Renewal, Monthly Payments, and The Membership Economy

Associations|

Auto-Renewal, Monthly Payments, and The Membership Economy Recently in Silicon Valley, senior marketing executives at some of the world's largest and most sophisticated technology firms gathered in an auditorium on a futuristic Microsoft campus to learn more about how associations do business. Robbie Kellman Baxter, author of the book "The Membership Economy", was there [...]

What Does the Future Hold for Digital Marketing? 4 Top Trends

Associations|

What Does the Future Hold for Digital Marketing? 4 Top Trends Ever since associations began to first get behind the digital revolution, strategists in the marketing department have eagerly explored the possibilities of cyberspace in an effort to expand, refine and optimize their campaigns in this new arena. From email marketing initiatives to search [...]

Summer Content 2015: 5 Ways to Maximize Member Engagement

Associations|

5 Ways to Maximize Member Engagement In addition to streamlining the layout of your message so that it's legible and appealing on a mobile device, also allow for the fact that your recipients might have an interest in reading a white paper or viewing an infographic, but might not be ready to [...]

Shadow engagement and roboclicks: Are your metrics accurate?

Associations|

Shadow Engagement and Roboclicks: Are Your Metrics Accurate? Running an email marketing campaign requires strategists to pay close attention to key metrics and performance indicators, especially when experimenting with a unique approach or a new product line. But when crunching these numbers to uncover useful direction and feedback, marketers may be misled by some [...]

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