Associations

Five Ways to (Automatically) Improve Promotion of Your Annual Meeting

Associations|

The 5 ways to (Automatically) Improve Promotion of Your Annual Meeting If yours is like most associations, you conduct an Annual Meeting or Conference that is one of the centerpiece activities of the entire year. These events are typically of critical importance to both the revenue and perceived overall health of the organization, [...]

Member Engagement Scoring – A Pro Forma Model for Associations, Part II

Associations|

Member Engagement Scoring - A Pro Forma Model for Associations, Part II Score Opens a MESSAGE Clicks a LINK Visits a WEBPAGE Registers for EVENT Updates ACCOUNT As discussed in Part I of our Pro Forma Member Engagement Scoring Model for Associations, any model will have [...]

Member Engagement Scoring

Associations|

Member Engagement Scoring - A Pro Forma Model for Associations Score Opens a MESSAGE Clicks a LINK Visits a WEBPAGE Registers for EVENT Updates ACCOUNT We’ll begin with a truism - no two associations are quite the same. Given this, any specific Member Engagement Scoring model [...]

Redesigning for Mobile: What Email Marketers Need to Know

Associations, Unpublished|

Redesigning for Mobile: What Email Marketers Need to Know The staggering popularity of mobile devices means that providing a positive, no-friction experience to mobile viewers is no longer an option. It’s a requirement. Delivering such an experience can be challenging, however, given the dramatic differences in how an email might appear when opened on [...]

Marketing Automation Market is Taking Off on Global Scale

Associations|

Marketing Automation Market is Taking Off on Global Scale Marketing plays an essential role in helping brands connect with members and prospects. Campaigns must deliver timely and focused content to audiences. In recent years, automation has taken hold of how associations send such messages, whether through email, social media, mobile and other advertising channels. Marketing [...]

Automated Event Promotions

Associations|

Marketing Automation for Event Promotion Events, whether in-person gatherings such as conferences or web-based meetings such as webinars or online training, are of central importance to many organizations. Properly promoting these events is typically a time-consuming challenge for most associations, but 2015 brings good news: the core functionality of Marketing Automation maps [...]

Automated Member Onboarding

Associations|

Automated Member Onboarding For most associations, the primary goal of onboarding new members is to cement the new relationship, with the initial objectives being member engagement and exploration of benefits. How, when, and what is communicated will do much to determine the extent to which new customers take advantage of and appreciate the [...]

Success Kit for Associations

Associations|

Success Kit for Associations: The Business Case for Marketing Automation Marketing Automation can seem like an intimidating prospect. In the recent past the technology was complex, cumbersome and may have seemed more trouble than it's worth. That's all changed with Real Magnet's Marketing Automation campaign templates and tools. Now that we've solved the technology issue [...]

Marketing Automation for Associations is Here!

Associations|

Marketing Automation for Associations Real Magnet is changing the way associations and nonprofits market to their members and prospects. By providing marketing solutions for associations to create email, social, and marketing automation campaigns, it is saving clients time, money and the headaches of cross platform coordination. More importantly, it becomes an engine for delivering content [...]

The Business Case for Evolving from Email Marketing to Marketing Automation

Associations|

The Business Case for Evolving from Email Marketing to Marketing Automation There are nearly 11 times more organizations using marketing automation now than in 2011. Marketing Automation Users In these days of lean staffs and often leaner budgets, few organizations are willing to change the software [...]

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