Associations

Have we automated Marketing Automation for Associations?

Associations|

Have we automated Marketing Automation for Associations? A 2013 survey revealed that 92% of marketers chose EASE OF USE as the most important element in choosing a marketing automation system. This is because, ironic as it is for systems designed to automate repetitive tasks and save staff time, the marketing automation systems available [...]

Upgraded netFORUM Solution for Marketing Automation

Associations, Press Release|

Real Magnet Upgrades netFORUM Solution for Marketing Automation Monday, Feb. 23 – (Austin, TX) – Today Real Magnet announced a major upgrade to its long-standing integration with Abila’s netFORUM Enterprise to accommodate its Marketing Automation solution. The upgrade adds new capabilities that allow Associations using netFORUM to take fuller advantage of Marketing Automation technology. Real [...]

Texas Hospital Association: An Early Success Story in Marketing Automation

Associations|

Texas Hospital Association: An Early Success Story in Marketing Automation How to hone messages, reach deeper into your membership base, and achieve better results. When Digital Communications Manager Lane Boyd signed up to Beta test Real Magnet’s new marketing automation platform, he had no idea that he’d wind up rethinking how the Texas Hospital Association [...]

Marketing Automation 2015: No Longer Just for the Big Boys

Associations|

Marketing Automation 2015: No Longer Just for the Big Boys Many of us dedicated to membership-based organizations have been intrigued for some time by Marketing Automation technology but have not seriously considered implementing it at our own organization. We have experienced Marketing Automation firsthand through Fortune 500-sized companies such as Amazon and Verizon and have [...]

Measuring Member Engagement is WORTHLESS

Associations|

Measuring Member Engagement is WORTHLESS … if you don’t take that information and do something with it – again and again and again. Here’s the situation: A Google search on the term “member engagement” generated for me today a whopping 438,000 results, and a search on the term “member engagement scoring” [...]

3 Essential Benefits of Marketing Automation for Associations

Associations|

The 3 Essential Benefits of Marketing Automation for Associations If your association is like most, there are things you’d like to improve about the way you communicate with your members and prospects - from renewals to annual meeting invitations to member engagement campaigns, associations today find their capabilities stretched thin. What if you [...]

4 Signs Your Association Needs Marketing Automation

Associations|

The 4 Signs Your Association Needs Marketing Automation Marketing Automation tracks the email and website activity of both members and prospects, providing you valuable insights into the interests of each. For prospects, this capturing of both email open/clicks as well as visits to the different pages of your website provides valuable insights into each [...]

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