Best Practices

Now is the Time to Consider Responsive Design

Best Practices, Mobile, Tips|

With more than 50% of U.S. mobile phone users now on Smartphones and more email accessed through mobile (44%) than desktop (33%) or webmail (23%), designing emails from a purely html, 600 pixel-wide format is like driving irresponsibly on cruise control. Without sacrificing traditional email viewing, Responsive Design allows you to optimize your emails for mobile devices by using simplified layouts and media queries within the code to render a mobile-friendly email. Responsive design can also limit what shows up on the mobile device so the most important information is not drowned out. So what to do? Get with your internal html coder or Real Magnet’s Graphics Team to get media queries […]

Emails Don’t Succeed; The Companies That Send Them Do

Best Practices|

We place a lot of pressure on our email programs, often expecting exceptionally high contributions towards an event’s or product’s success. There is nothing wrong with that – email can take a lot of heat, and it’s no coincidence that it is the go-to channel for most marketing communications. Over the years, email has proven to be effective, efficient and reliable. But come on – give yourself a little credit here. Your email program, no matter how well-oiled, doesn’t run itself. The success you enjoy from it has more to do with the way you and your company approach it than the unique environment that is the inbox. […]

Interview with Real Magnet Sr. Director of Deliverability

Best Practices, Deliverability|

With more than ten years of deliverability expertise at numerous companies throughout the United States, Real Magnet’s Sr. Director of Deliverability, John Bollinger, has been able to support e-marketers in their quest to make it into as many inboxes as possible. Real Magnet’s marketing team recently had a chance to sit down with John and [...]

Marketing to Mobile

Best Practices, Mobile, Tips|

As the number of people accessing emails on mobile devices continues to increase, learning some of best practices for making your emails better suited for mobile viewing and response will help increase user engagement with your email communications. Watch this video for Real Magnet's tips on marketing to mobile. http://www.youtube.com/watch?feature=player_embedded&v=ytVAJSXvJN0

Which emails should include a “Call-to-Inaction”?

Best Practices, Engagement, Tips|

This post is being republished from the Real Insights Archive. Golfer Sam Snead famously quipped, “every shot that doesn’t go into the hole is a miss.” It would be easy to think about email marketing the same way, and try to drive action with every single message we send. But as with golf, it just [...]

Personalization and Dynamic Content

Best Practices, Content Strategy, Tips|

Making your emails more relevant with personalization and dynamic content blocks is easier than you think. Join Real Magnet’s Avi Adler as he takes an in-depth look at creating highly targeted emails to lists whose recipients have varying data and content requirements. http://www.youtube.com/watch?v=rpS2NTUyTXc

Three Ways to Test Subject Lines

Best Practices, Deliverability, Tips|

This post is being republished from the Real Insights Archive. You never get a second chance at a first impression, as the saying goes. The subject line of your email is your message's first impression. When it works, it's the start of a beautiful relationship, or at least a click-through. When it doesn't, it chips [...]

Image Deliverability

Best Practices, Deliverability, Tips|

In this video snippet taken from one of our Real Magnet User Group sessions, you’ll learn the common image mistakes that can decrease the effectiveness of email messages. You’ll gain insights into simple changes that can help boost response rates. http://www.youtube.com/watch?v=VyXsh4xhtb4

How To Minimize Spam Complaints

Best Practices|

This video snippet was taken from one of our Real Magnet User Group sessions. In it, our Senior Director of Deliverability, Chris Arrendale explains how to minimize spam complaints.

What Is A Spam Trap?

Best Practices|

This video snippet was taken from one of our Real Magnet User Group sessions. In it, our Senior Director of Deliverability, Chris Arrendale explains what a Spam Trap is and how you can avoid falling into one.

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