Case Studies

HFMA Automation Strengthens New Member Recruitment – Case Study

Case Studies|

Automating new member recruitment has been very successful for HFMA, with new members up over 5% in FY16 compared to FY15. HFMA has also performed A/B testing to help optimize their membership renewal.

ESA Personalized Content – Case Study

Case Studies|

The Content Marketing Institute defines content marketing as “the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” This is a lesson that Debi Sutton, Director of Membership and Marketing for the Entomological Society of [...]