Copywriting

3 Ways to Tell if Your Email Copy Works

Copywriting|

In order for your email program to be effective, it needs to fire on all cylinders: deliverability, targeting, relevance and copywriting. If any of those don't work well, your email's results will also sputter. The most cleverly crafted offer can only persuade the owners of the inboxes it reaches. There is little benefit to 100% [...]

March Madness is Here! Do Your Subject Lines Pass the Eye Test?

Copywriting|

March Madness is here once again, and like every year, millions of Americans get caught up filling out their brackets, making their predictions, and trying to prove their knowledge (or luck) to their friends and coworkers. Some spend hours meticulously making their picks: scrutinizing every option, pouring through stats, comparing strength of schedules, wins and losses, etc. – others simply make their decisions on a whim or go with their gut, and some even turn to more unorthodox methods for making their picks. […]

7 Ways to Increase Readership of your Newsletters

Copywriting|

This post is being republished from the Real Insights Archive. The Newsletter remains a cornerstone of many organizations' email marketing. Deservedly so - a newsletter is flexible enough to communicate anything important, and structured enough to be easy to write. It also carries an official connotation from the organization: subscribers who see "newsletter" anticipate that [...]

6 Ways to Spend Less Time Writing Emails (and more time improving results)

Copywriting|

Every choice is a compromise, isn't it? By taking one path, you're forsaking another. Go to the opera on Friday; you necessarily forego that dinner party at your boss' house. Elect to vacation on the beach and you neglect your simultaneous desire to ski. Choose a nice Malbec, you lose a bourbon manhattan. We face [...]

Creating Better Emails Faster With Repurposed Content

Content Strategy, Copywriting, Tips|

I give a lot of advice on how to write better emails, but the word I really should use is create. The endgame of your email is to create a message that provokes a desired action - a website visit, conference registration, membership renewal, subscription or some other outcome that moves your business forward. Part [...]

5 Subject Lines That Defy the Delete Button

Copywriting, Tips|

The biggest threat to your email program today is not evolving deliverability determinants, the rise of social media or even your competitors' email programs. No, the one thing that drags your email program down more than any other obstacle is the Delete button. Smaller than a quarter yet more powerful than the largest opt-in list [...]

Emailioriation Monday, 7-16-12: Find Your Fold

Copywriting, Design Tips, Emailioration, Engagement, Tips|

You have seen email advice articles I'm sure that advise marketers to make sure that the most important content within a message is "above the fold." If the call to action or key content element is visible as soon as someone opens the email, the assumption is that the message has its best chance of [...]

3 Ways to Tell if Your Email Copy Works

Analytics, Copywriting|

In order for your email program to be effective, it needs to fire on all cylinders: deliverability, targeting, relevance and creative. If any of those don't work well, your email's results will also sputter. For example, the most cleverly crafted offer can only persuade the owners of the inboxes it reaches. Similarly, there is little [...]

Emailioration Monday, 5-14-12: Cast Aside Email Myths and try “Free” In the Subject Line

Copywriting, Deliverability, Emailioration, Tips|

Despite increased and even clinical understanding of what affects deliverability, it is still easy to remain a little superstitious about it, allowing old myths to persist unchallenged. Whether or not it was  ever true that certain words or phrases would trip a spam trigger and automatically result in emails not getting through, some myths about [...]

Emailioration Monday, 4-16-12: Ask For Less

Copywriting, Emailioration, Tips|

Many marketers use their emails as direct response vehicles, designed to drive conference or webinar registrations, sell reports or renew memberships. But the inbox is not where the transaction takes place; that usually happens on the website, where the "Register" or "Buy Now" or "Renew Here" buttons are accompanied by pages full of complementary content, [...]

REQUEST A DEMO CONTACT US