Emailioration Monday, 3-26-12: Take 25% off – of your Copy

Copywriting, Emailioration, Tips|

Want to arrest your audience's attention without resorting to fire sale pricing? Try taking a different 25% off - of your copy length. Once you've written your email as succinctly and clearly as you can, run a word count and then multiply that number by .75. That's your new word count limit. Rewrite your copy [...]

Emailioration Monday, 3-5-12: Edit More, Write Less

Copywriting, Emailioration, Tips|

Lester Wunderman, the founder of direct marketing, remarked that the right length for any direct response communication is as long as it can be and still hold the reader’s attention. I think the same is true, but the window of attention has narrowed considerably. To many of your subscribers, 140 characters now constitute a complete [...]