Understanding and mitigating spam complaints is a critical component of a successful email marketing strategy. Learn what spam complaints mean and how to prevent them from hindering your efforts.
There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.
Email Authentication is the cornerstone of successful email marketing delivery. Learn how three critical email authentication protocols - SPF, DKIM and DMARC - work, why they're important, and how to set them up to improve your email marketing success.
Later this year, a major new provision to CASL comes into effect providing a “private right of action” for recipients who have received mail that violates CASL. Make sure you download our 7 Step Guide to stay in compliance in 2017.
Last week we launched a two-part discussion on email deliverability best practices, presented in a “Do’s” and “Don’ts” format. Part One was dedicated to the Dont's, and we presented an array of techniques that we would recommend avoiding. This week we will cover a list of best practices that we think you should be applying [...]
Best practices in email marketing constantly evolve to reflect ever-changing online behavior. It’s important to stay current with the latest email protocols in order to optimize campaign effectiveness and maintain the most positive relationship with your campaign recipients. For this reason, we’ve put together an updated list of things that you might consider doing (or [...]
Maintaining high standards of “list health” is an integral part of any successful email marketing campaign. Do you acquire new lists from a list vendor? Have you been sending to the same list for an extended period of time? Are you dusting off an old list that you haven’t used in a while? Following these [...]
Let’s start with a clarification: providers like Yahoo, Gmail, Hotmail and AOL don’t blacklist senders. That type of thing is only done by blacklisting agencies. If Gmail has begun placing your messages in the Spam folder, and labeling them with “We’ve found that lots of messages from yourdomain.com are spam”, what they’re telling you is that your campaigns have been receiving too many spam complaints and/or too little positive engagement. […]
Countdown to CASL In roughly 3 weeks Canada will implement a landmark anti-SPAM law to regulate how businesses and organizations send promotional email, text, and social messages to Canadian recipients. The law, known as CASL, goes into effect on July 1, 2014, and its stipulations and consequences are more severe than those of CAN-SPAM, the U.S. anti-spam law. […]
This summer, the Parliament of Canada will be enacting new regulations on how businesses and organizations send promotional email messages to Canadian recipients. The Canadian Anti-Spam Legislation is set to go into effect on July 1, 2014, and its stipulations and consequences are designed to be more severe than those of CAN-SPAM, the U.S. anti-spam law that was passed back in 2003. In order to avoid possible financial penalties, and issues with disgruntled recipients, senders need to review their marketing policies and procedures to make sure they are in compliance with CASL. […]