Senders have a love-hate relationship with block lists. They're an important reason why e-mail remains a viable channel for marketing and commerce. But when senders find themselves at the pointy end of a listing ...
Yahoo!'s mail release, dubbed “Minty” was rolled out to their customer base last week, with a slew of front- and back-end changes that may have significant impact on how recipients interact with e-mail.
In the first part of this two-part series, we took a look at the major differences between the two biggest players in the e-mail certification space. In today's article, we check out an accreditation program that promises significant improvement in deliverability with a money-back guarantee, plus a pair of seal-of-approval programs. SuretyMail, a relative newcomer [...]
It’s no secret that ISPs and large inbox providers rely heavily on accreditation and reputation scoring firms’ assessments of a sender’s practices when making filtering decisions. Accreditation providers are the conceptual inverse of a black list - the two most widely-used even refer to themselves as “white lists”. Today, there’s a range of certification and [...]
"Already 64% of key decision makers use their smartphones to check and read their email.” -- MarketingSherpa As the market for mobile devices powers forward, more recipients are viewing your messages on smartphones, iPads, and other gadgets. In September, Real Magnet will release a tool set to help you market more effectively to this expanding [...]
If you're sending high volumes of e-mail, chances are that you'll find yourself on a block list sooner or later. The secret to surviving (and correcting) a listing is to be ready before it happens. Here's what you need to know now, before you find yourself listed. Stay Cool. No one ever got a listing [...]
E-mail deliverability folk are all abuzz this week about the roll-out of major changes to Hotmail that began Tuesday. It's hard to accurately predict what impact they'll have on senders, but we can make some early, educated guesses. The feature that's receiving the lion's share of attention is the one Hotmail has dubbed "Sweep". Sweep [...]