The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.
LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.
71.6% of consumers will delete emails if they don’t look good on mobile, while an average of 10% will read it anyway. None of us want to be that marketer or designer that launches a painful mobile experience, but the task of coming up with a mobile email strategy and updating template designs can be daunting.
By now, you’ve fine-tuned the details of email marketing campaigns, from timing to templates. You may have been comfortable cruising along with your usual email campaigns, but it’s time to shift gears because a new fast lane has just opened up - mobile email.
With the upcoming release of our Marketing Automation module, landing pages will become a “go-to” tool for Real Magnet customers to compile and collect data on both prospects and customers. Because these pages are on the front lines of your marketing efforts, testing and optimizing them is critical. SIPA stalwarts Greg Krehbiel of Kiplinger and [...]
Whether you're working in a custom template or one of Real Magnet's template library templates, Real Magnet users with Color Themes enabled have unlimited color scheme options available. With a few simple clicks you can apply any of Real Magnet's default Color Themes or create your own to match your branding. Listen to Real Magnet Strategic [...]
You have seen email advice articles I'm sure that advise marketers to make sure that the most important content within a message is "above the fold." If the call to action or key content element is visible as soon as someone opens the email, the assumption is that the message has its best chance of [...]
When you begin creating your email content, it is very important that you design with images turned off. Many email clients will disable images and links until the subscriber downloads or "enables" these features. The subscriber can enable these features either by email, sender, or for all emails. I have put together a list of [...]