Emailioration Monday, 3-12-12: Show an Example of Your Newsletter at Signup

Emailioration, Tips|

This week's Emailioration Monday tip is to give an example of your newsletter at your signup form, so that your subscribers can see exactly what they're in for. If they've gotten this far, mostly what they want is some reassurance that your "newsletter" is just that, and not a ploy to get their email address [...]

Emailioration Monday, 3-5-12: Edit More, Write Less

Copywriting, Emailioration, Tips|

Lester Wunderman, the founder of direct marketing, remarked that the right length for any direct response communication is as long as it can be and still hold the reader’s attention. I think the same is true, but the window of attention has narrowed considerably. To many of your subscribers, 140 characters now constitute a complete [...]

Emailioration Monday, 2-27-12: Telegraph Newsletter Content with the Subject Line

Emailioration, Newsletters, Tips|

It's not uncommon for newsletter subject lines to simply use a date or volume number, like: Association Monthly, February 2012 or Company Newsletter, 2-27-12 Subscribers who are engaged with your brand will open these newsletters based on the sender and subject line alone, but marginally engaged subscribers may need a little nudge. Give it to [...]

Emailioration Monday, 2-20-12: Post Your Newsletter Online

Emailioration, Tips|

You want your newsletter read by as many people as possible, right? So take the web version and post it online - on your Facebook page, over Twitter, on your LinkedIn company page, or anyplace else you have an audience. You might not know exactly who is reading it, but you are at least expanding [...]

Emailioration Monday, 2-13-12: Hyperlink like you Highlight

Emailioration, Engagement, Tips|

Some of your subscribers read every word you write. Most, however, just scan, their eyes alighting on whatever design elements attract their attention. In emails, people who scan jump from hyperlink to hyperlink. Knowing this, be strategic about what you hyperlink. Instead of a sentence that looks like this: Register by Friday to save $100 [...]

Emailioration Monday, 2-6-12: Write the Subject Line First, then Tailor Message Around It

Emailioration, Engagement, Tips|

The subject line is the single most important piece of copy in any email message you compose. It's so important, in fact, that it's worthwhile to institute a tail wags dog approach to it. Usually we start with the message we want to send, and then craft a subject line that telegraphs that content. But [...]