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Why Businesses Are Boosting Digital Marketing Budgets

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Why Businesses Are Boosting Digital Marketing Budgets The discipline of marketing has transformed dramatically with the rise of the e-commerce and digital services. That's why, according to AdAge, more than 80 percent of brands are boosting their marketing budgets over the next 12 to 18 months by an average of 10 percent across [...]

3 Ways To Squeeze More Value from an Email Marketing Campaign

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3 Ways To Squeeze More Value from an Email Marketing Campaign Marketers focus heavily on the development and execution of email newsletter campaigns, and for good reason. Customers still regularly open emails from their favorite brands, and many of these messages lead to further on-site engagement and even purchases. But even with [...]

Leverage Social Media Insights to Fuel Marketing Efforts

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Leverage Social Media Insights to Fuel Marketing Efforts Gathering consumer insights is becoming ever more important to the success of marketing efforts, but luckily, there is an abundant source of information available right at the fingertips of today's strategists. Social media platforms represent a gold mine for useful customer data, and if a [...]

From Tacky to Top-Shelf: How GIFs Became the Most Engaging Image Choice

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While GIFs have been around for nearly two decades, they have recently made their way to the top of the social media arena as a fun and compelling way to share sentiments. Now, their value has expanded even further, with digital marketing strategists recognizing their potential in the context of online campaigns and email newsletters. It's important for decision-makers in these positions to understand the power of the well-placed GIF, recognize the best context for these animations, and figure out how to capitalize on their potential and popularity.

Infographic: Shift Into The Marketing Fast Lane

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Infographic: Shift Into The Marketing Fast Lane

Research Reveals Trends in Digital Marketing Engagement

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Research Reveals Trends in Digital Marketing Engagement In many ways, engagement is the most important marketing metric in the digital age, indicating a target audience's level of loyalty and interest in a brand through online communication channels. With such a rapidly diversifying set of tools and technologies to use, however, many marketing strategists [...]

What Does the Future Hold for Digital Marketing? 4 Top Trends

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What Does the Future Hold for Digital Marketing? 4 Top Trends Ever since companies first started getting behind the digital revolution, strategists in their marketing departments have eagerly explored the possibilities of cyberspace in an effort to expand, refine and optimize their campaigns in this new arena. From email marketing initiatives to search engine [...]

Capitalize on Google’s new Twitter integration

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Capitalize on Google's new Twitter integration Organizations competing in the digital age need to stay on their toes as they navigate the nuances of a Web-driven economy, and tracking the developments of search juggernaut Google is a top responsibility in this regard. Strategic leaders must view Google as an ally in their marketing [...]

Shadow engagement and roboclicks: Are your metrics accurate?

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Shadow Engagement and Roboclicks: Are Your Metrics Accurate? Running an email marketing campaign requires strategists to pay close attention to key metrics and performance indicators, especially when experimenting with a unique approach or a new product line. But when crunching these numbers to uncover useful direction and feedback, marketers may be misled by some [...]

Reinvest Time Saved From Marketing Automation Into Other Tasks

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Reinvest Time Saved From Marketing Automation Into Other Tasks Successful marketing campaigns require the right messages to be sent to the right audience at the right time. To do this, marketers need to analyze key performance metrics, which starts with generating that data in the first place. Because marketing automation solutions save time [...]

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