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Redesigning for Mobile: What Email Marketers Need to Know

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Redesigning for Mobile: What Email Marketers Need to Know The staggering popularity of mobile devices means that providing a positive, no-friction experience to mobile viewers is no longer an option. It’s a requirement. Delivering such an experience can be challenging, however, given the dramatic differences in how an email might appear when opened on [...]

Have we automated Marketing Automation?

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Have we automated Marketing Automation? A 2013 survey revealed that 92% of marketers chose EASE OF USE as the most important element in choosing a marketing automation system. This is because, ironic as it is for systems designed to automate repetitive tasks and save staff time, the marketing automation systems available for [...]

Marketing Automation for Event Promotion

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Automated Event Promotion Events, whether web-based meetings such as webinars or in-person gatherings such as conferences, are of central importance to many organizations. Properly promoting these is typically a time-consuming challenge for most event teams, but 2015 brings good news: the core functionality of Marketing Automation maps perfectly to Event Promotion, making [...]

Automated Customer Onboarding

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Automated Customer Onboarding For most organizations, the primary goal of onboarding new customers is to cement the new relationship, with the initial objectives being customer engagement and exploration of benefits. How, when, and what is communicated will do much to determine the extent to which new customers take advantage of and appreciate the [...]

Automated Customer Onboarding

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Automated Customer Onboarding For most organizations, the primary goal of onboarding new customers is to cement the new relationship, with the initial objectives being customer engagement and exploration of benefits. How, when, and what is communicated will do much to determine the extent to which new customers take advantage of and appreciate the [...]

Success Kit: The Business Case for Marketing Automation

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Success Kit: The Business Case for Marketing Automation Marketing Automation can seem like an intimidating prospect. In the recent past the technology was complex, cumbersome and may have seemed more trouble than it's worth. That's all changed with Real Magnet's Marketing Automation campaign templates and tools. Now that we've solved the technology issue we'd [...]

4 Signs You Need Marketing Automation

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4 Signs You Need Marketing Automation You know that your products/services are highly regarded and that there is real market interest. Now all you need is more customers, right? Well, with Marketing Automation, you’ll have all the marketing campaign information at your disposal to make strategic decisions that will help [...]

The Business Case for Evolving from Email Marketing to Marketing Automation

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The Business Case for Evolving from Email Marketing to Marketing Automation There are nearly 11 times more organizations using marketing automation now than in 2011. Marketing Automation Users In these days of lean staffs and often leaner budgets, few organizations are willing to change the software [...]

Marketing Automation 2015: No Longer Just for the Big Boys

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Marketing Automation 2015: No Longer Just for the Big Boys Many of us in technology-driven industries have been intrigued for some time by Marketing Automation, but have not seriously considered implementing it at our own organizations. We have all experienced Marketing Automation firsthand through Fortune 500-sized companies such as Amazon and Verizon and have known [...]

Road to the Inbox 2015

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Road to the Inbox 2015 As Marketers, we’re all laser-focused on improving the quality of our email campaigns, working hard to provide relevant and timely content to ever-more-carefully segmented constituencies. Marketing Automation facilitates this marvelously, providing both a vastly improved understanding of the interests of our customers and prospects and an automated means of [...]

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