General Assets

The 3 Essential Benefits of Marketing Automation

General Assets|

The 3 Essential Benefits of Marketing Automation If you’re like most organizations, there are things you’d like to improve about the way you communicate with your prospects and customers. You can envision the ideal sequence of messages that you’d like each of your various audiences to receive, but it’s challenging to ensure that all the different [...]

Have we automated Marketing Automation?

General Assets|

Have we automated Marketing Automation? A 2013 survey revealed that 92% of marketers chose EASE OF USE as the most important element in choosing a marketing automation system. This is because, ironic as it is for systems designed to automate repetitive tasks and save staff time, the marketing automation systems available for [...]

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