Higher Education

Road To The Inbox 2015

Higher Education|

Road to the Inbox 2015 As Marketers, we’re all laser-focused on improving the quality of our email campaigns, working hard to provide relevant and timely content to ever-more-carefully segmented constituencies. Marketing Automation facilitates this marvelously, providing both a vastly improved understanding of the interests of our customers and prospects and an automated means of [...]

3 Essential Benefits of Marketing Automation for Alumni Associations

Higher Education|

The 3 Essential Benefits of Marketing Automation for Alumni Associations If your alumni association is like most, there are things you’d like to improve about the way you communicate with your members and prospects - from fundraising campaigns to membership renewals to event attendance and more, alumni associations today find their capabilities stretched [...]