Industry News

The Email Week That Was, 1-11-13

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: 2013 May Be the End of Digital Marketing (via MarketingWeek) If not in practice, at least in name. According to a new report by Forrester Research on Trends for the CMO [...]

The Email Week That Was, 1-4-13

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: Will an email robot be your next marketing department hire? (via GigaOm) We've all heard plenty about how Big Data will revolutionize marketing, at least for those companies with budgets large [...]

Email’s Most Staggering Statistics of 2012

Data Points and Benchmarks, Industry News|

All modern marketing is defined by numbers, with none more quantitatively organized than email. It is only fitting then to take a look back at some of the most remarkable numbers generated by and associated with email marketing over the past year. The data points below shed a bright light on the effectiveness of the [...]

The Email Week That Was, 12-14-12

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: Mobile Email is a Repetitive Redundancy (via Return Path) Return Path published a study that finds more people are opening email on mobile devices (37%) than either webmail (30%) or desktop [...]

Trends That Should Disrupt Your 2013 Email Program

Deliverability, Industry News, Mobile, Published Articles, Segmenting and Targeting|

Originally published in MediaPost's Email Insider, 12-12-12 -- Now is the customary time to make predictions about the trends that will have the greatest impact on the email industry in the coming year. Only this year I’d like to focus not just on the trends, but also on how they should affect what we do [...]

The Email Week That Was, 12-7-12

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: People Hate Too Much Direct Mail Less Than Too Much Email (via Marketing Charts) Direct marketing company Epsilon published the results to their annual survey on consumer marketing preferences and reported [...]

The Email Week That Was, 11-30-12

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: "Cyber Week" Creates Inbox Log Jams (via Chief Marketer) Remember a couple weeks ago when we started talking about "Cyber Monday"? Well now it's "Cyber Week," starting the day before Thanksgiving [...]

The Email Week That Was, 11-16-12

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: Email Users Can't Count on Privacy Protections (via Wall Street Journal) It was a bad week for email privacy. The entire General Petreaus affair affair hinged on a law that allows [...]

The Email Week That Was, 11-9-12

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: Obama Campaign May Have Had The Most Sophisticated Email and CRM Program Ever (via Time) Time magazine gives us a look inside "the Cave," a windowless room in the Obama Campaign [...]

The Email Week That Was, 11-2-12

Industry News|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: Hurricane Sandy Disrupts Email Services, but not American Apparel's Email Tactics (via Mashable) American Apparel drew ire when it emailed its customers on the eastern seaboard with a "SANDYSALE" promo code [...]

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