Marketing Infographics

Infographic: Sending Emails that Soar – Your Email Preflight Checklist

Marketing Infographics|

All it takes is a few minutes to complete your final, preflight checklist! Use our Email Preflight Checklist to avoid easy, simple email marketing mistakes.

Infographic – Inbound and Outbound Marketing: Natural Allies

Marketing Infographics|

As the marketing world has moved toward inbound lead generation methods, an inevitable question has followed: Does this mean outbound marketing is outdated?

Infographic: The Digital Marketing Toolkit

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The Digital Marketing Toolkit - 2017 edition.

Infographic: Marketing Automation’s Prominent Role

Marketing Automation, Marketing Infographics|

Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:

Infographic: Webinar Marketing Makes Lasting Impressions

Marketing Infographics|

Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.

Infographic: Email Subject Lines that Earn Clicks

Marketing Infographics|

When you send a marketing email with a bad subject line, the interaction with the recipient ends right there - with your message in the digital trash. Following these tips can get your emails opened. Following these tips can get your emails opened.

Infographic: Outbound Marketing In The Modern Landscape

Marketing Infographics|

Outbound marketing has spent the past few years in the shadow of its younger, more topical cousin, inbound marketing. That doesn't mean, however, outbound is has passed its prime. In fact, it's possible (and useful) to update outbound marketing with the latest tech and tactics. Here are three suggestions:

Infographic: What’s Replacing Mass Marketing?

Marketing Infographics|

Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It's expensive to attempt to reach a mass audience, and inefficient when so many people won't respond to them.

Infographic: Canadian Anti-Spam Law – Are You Compliant in 2017?

Marketing Infographics|

If you send marketing emails to customers in Canada, it's time to update your practices to make sure you're in compliance with Canada's Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It's time to do your due diligence and get in line with the latest rules - as long as you're making this effort, you're protected from legal liability.

Infographic: Generating Inbound Leads

Marketing Infographics|

The current marketing landscape is built around inbound leads. Luring curious viewers to a website with great content then turning those visitors into customers is the goal of these efforts, and well-placed marketing automation tools can lead to positive outcomes. Here are three advantages of using these systems:

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