Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.
When you send a marketing email with a bad subject line, the interaction with the recipient ends right there - with your message in the digital trash. Following these tips can get your emails opened. Following these tips can get your emails opened.
Outbound marketing has spent the past few years in the shadow of its younger, more topical cousin, inbound marketing. That doesn't mean, however, outbound is has passed its prime. In fact, it's possible (and useful) to update outbound marketing with the latest tech and tactics. Here are three suggestions:
Reaching out to a mass audience through commercials, billboards or other traditional marketing vectors has become a troublesome approach for companies. It's expensive to attempt to reach a mass audience, and inefficient when so many people won't respond to them.
If you send marketing emails to customers in Canada, it's time to update your practices to make sure you're in compliance with Canada's Anti-SPAM Law (CASL) Private Right of Action (PRA) provision, active as of July 1, 2017. It's time to do your due diligence and get in line with the latest rules - as long as you're making this effort, you're protected from legal liability.
The current marketing landscape is built around inbound leads. Luring curious viewers to a website with great content then turning those visitors into customers is the goal of these efforts, and well-placed marketing automation tools can lead to positive outcomes. Here are three advantages of using these systems:
Marketing today means determining which channels are most effective in a very specific context. Every year brings new breakthroughs and evolution, both in the way people consume marketing content and the processes that create it. Here are some of today's effective methods:
It's no secret that marketing today is designed to keep customers engaged for significant periods of time, hopefully turning consumers into frequent buyers and securing repeat purchases in an era when loyalty is hard to come by.
Marketers have to ensure their online campaigns appear in places their particular brands are comfortable with, and that are relevant to their target audiences. They're accomplishing this through whitelisting - though the process isn't always simple.
If you're selling an intangible service instead of a physical product, you are in the business of services marketing. Defining this term and learning what makes it a unique challenge can help you thrive in your industry.