Reaching out repeatedly to ensure your company holds onto its customers is a powerful strategy, and it can take several forms. The idea behind frequency marketing is simple: Stay visible to ensure customers stay loyal over time. Here are a few of the related tactics:
When you're selecting a new outreach tool, what's the difference between email marketing and marketing automation? The two areas of focus have a lot to do with each other, as you can see:
Customers today are following longer and more winding paths to purchase than ever before. Fortunately, it's still possible to break the process down into stages and use these to target customers with appropriate marketing materials at critical moments.
Don't leave the success of your email marketing up to chance. Boost your performance by conducting A/B testing on message content, send times, subject lines, and even from addresses to make sure your messages are optimized to achieve the best result!
Whether you’re preparing your next email marketing campaign or this year’s holiday feast, presentation should never be overlooked. Did you know that 90% of information transmitted to the brain is visual? On top of that, visual content is 40% more likely to be shared than text-only content.
A webinar is a great opportunity to provide an in-depth showcase for products or services. Here are some facts to keep in mind when putting a relevant strategy into action:
In a world shifting toward new and different marketing methods, what place do traditional outbound tactics have? As it happens, there is still value in bringing a message to customers in addition to waiting for them to come to you. Here are three ways outbound campaigns help you:
Animated GIFs are their own kind of online language. Little bits of pop culture are repurposed to send just about any message imaginable. But how can you use these images to promote your brand? Below are two approaches to try - and one to avoid at all costs.
The goal of marketing is always to get your message and brand in front of as many people as possible. Despite our best efforts as marketers, there's only so much we can do with our limited contacts and audience. When a marketing piece goes viral, your audience helps amplify your message to a far larger crowd by sharing your piece with their friends and followers. Learn these tricks on how to create more viral-worthy marketing content.
Marketing today means deploying specialized messages for audience segments instead of releasing the same information to everyone. Segmenting the audience has become such an ingrained tactic that performing simple segmentation is no longer enough - it's time to use strong data to intelligently and effectively target customers. Here are three ways to improve segmentation beyond the basics: