The air's getting cooler and Halloween's approaching - it's time to keep an eye out for creeping hordes of zombies, especially in your email marketing mailing list. Get rid of these ghouls to get your campaign back on track! What makes a zombie? Look for a few clear signs to see if some of the addresses in youremail marketing list are zombies and not still receptive: 1. Duplicate email addresses: It's possible for people to end up on your list twice. Get rid of these sinister doppelgangers. 2. Addresses that always bounce: If mail can't get through to an address, it's not alive.
Bringing new customers into the fold is one of the most critical moments for any company. This is the time to deploy great marketing materials that will make new clients stick around for years to come. Here are a few ways to maximize this important time.
Inbound marketing is a leading strategy today - customers are self-directed and independent, so helping them discover companies on their own terms is intuitive. But this method is a big change from outbound campaigns, so marketers may have questions. Here are three and their answers.
The popularity of mobile has changed the digital advertising game. Almost 200 million people in the U.S. own smartphones and the average American spends two hours and 25 minutes on those phones.
The steady drip of an automated email marketing campaign can be a vital element of an overall outreach strategy. People can easily forget about brands if they spend too much time without hearing a company's name. Today's media-saturated landscape leaves consumers with no shortage of choice, and the most recent offer a customer receives may be the one he acts on when it's time to buy. So once organizations get their hands on mailing list sign-ups, it's best to keep reaching out.
With marketing efforts stretching across so many different channels today, it can be hard to pin down which methods pull their weight. But to create an accurate budget, leaders have to make this calculation. Here are three ways to pinpoint more accurate return on investment.
Instagram is a powerful visual storytelling tool. It allows organizations to build strong communities using captivating images, videos and captions. Now that paid advertising is available to all business profiles on Instagram, the platform is becoming popular and essential for many brands.
Digital marketing is a broad term, covering everything from conventional banner ad buys to engagement on established and emerging social networks. By following trends within this expansive space, leaders can stay informed of the best ways to reach their respective audiences. Here are three important developments to keep in mind.
What's the best way to build a marketing budget and then work within those confines? It's important to answer that question now, as it's not wise to face the year without a solid financial picture. Here are some key considerations:
Twitter is a network where individual users and brands are in remarkably close contact with one another. This personal nature can turn Twitter into a great marketing platform if organizations follow best practices such as these...