Digitization has changed the customer experience significantly, and it takes more to keep shoppers engaged in a world with so many online options and distractions. Let’s look at three of the new rules of customer engagement to help your brand succeed.
Copywriting is a core discipline within marketing, and it remains vital in the digital age. In fact, fresh and original copy is in higher demand than ever before as companies capitalize on branded content and email campaigns. Let’s check out three best practices that will help organizations make the most of their copy in the digital landscape.
Before your email message compels a customer to buy, it first needs to reach the inbox - and be readily visible to the recipient. This is easier said than done in a cluttered digital age. Here are three things you need to keep in mind about email deliverability.
Marketers have been segmenting target markets since the beginning of the profession, but with access to modern channels such as social media and email, there are a number of new methods that maximize the impact of segmentation. Let’s look at a few ways in which today’s marketers can segment smarter, and target prospects more effectively.
Marketing and sales departments often get lumped together in high-level corporate discussion, but there are still gaps between these two branches that need to be bridged. Let’s look at a few tactics and technologies that can help marketers and salespeople get along better, and ultimately achieve the common goals of the organization overall.
Marketing automation software isn’t just a great platform for outbound campaigns - inbound efforts can also see huge boosts from these solutions. Let’s look closer at why inbound marketing and automation software make such a great match.
In an age that overwhelms the average consumer with unwanted emails, many are seeking an extreme solution: an "inbox zero" approach that takes email management to a new level. Users are clearing out their message bins faster than they fill up.It's great news for office warriors, but with these squeaky clean inboxes comes a new challenge for marketers. Every message must now make a major impact, and personalization is more important than ever. Let's look at how to craft an email campaign that can overcome the obstacles of inbox zero.
Marketing these days rely on a wide variety of resources to understand campaign performance but Google Analytics has a spot at the top as one of the most effective marketing tools.
B2B marketers have a serious challenge on their hands, tasked with generating high-value leads and guiding them through a high-touch sales cycle. Here is a visual guide to B2B marketing that will give brands the edge in this competitive environment.