Marketing Automation

Infographic: Email Marketing vs Marketing Automation

Marketing Automation, Marketing Infographics|

Email has ruled the world of digital marketing for nearly two decades, and its influence is still real. However, sending email blasts isn't as effective as it once was, leading marketers to explore new tactics and technologies.

Don’t Overlook Your Biggest Asset: Existing Customers

Marketing Automation|

It’s no surprise that growing companies have new customers on their mind. Naturally, if you want to build your business, you need to attract new prospects and nurture them along the sales journey. In fact, generating more leads that are qualified is the number one perceived benefit of marketing automation software, according to a survey of more than 50,000 B2B marketers from Pepper Group.

4 Ways to Overcome Biggest Data Challenges

Best Practices, Marketing Automation|

Data has revolutionized all things marketing over the past decade, from how marketers attract prospects and manage customer relationships to how they measure success and work more efficiently. No longer are marketers simply message-pushers with big television advertising budgets. Instead, modern marketers wear many hats, from strategist and analyst to technologist, researcher, writer, editor, designer and project manager. Data ties nearly every aspect of this fast-evolving role together.

Avoid The Biggest Marketing Automation Mishaps

Marketing Automation|

Marketing automation software is a highly valuable asset for any brand, but it is not a cure-all for the challenges and concerns of modern marketers. In fact, such solutions can even serve to reveal weaknesses in a company's marketing strategy, proving that there is no substitute for hard work.

Digital Marketing Year In Review: 2015

Email Marketing, Industry News, Marketing Automation|

Digital marketing made some serious strides in 2015, and it's the perfect time to reflect on the most significant developments of the year. With a thorough understanding of how the past 12 months have progressed, they'll be able to begin 2016 with a strong foundation for marketing success. Here's a look at the digital trends that made 2015 such a big year for marketers.

5 Inbound Marketing Strategies That Convert More Leads, Part 2

Marketing Automation|

Every sales organization needs to attract and nurture prospects. After all, getting potential customers interested — through content, SEO and social media — is a powerful jump-start on the sales journey and a priority for any organization that invests in marketing automation technology.

5 Inbound Marketing Strategies That Convert More Leads, Part 1

Marketing Automation|

Every sales organization needs to attract and nurture prospects. After all, getting potential customers interested — through content, SEO and social media — is a powerful jump-start on the sales journey and a priority for any organization that invests in marketing automation technology.

Why Companies Underutilize Marketing Automation

Marketing Automation|

We hear it often: a company makes a hefty investment in marketing automation but only uses it to send occasional blast emails. The reality, of course, is that the company will never see the jump in leads and sales — or in its bottom line — it anticipated when it took the marketing automation plunge.

Content Is King: Why You Need A Content Marketing Strategy

Content Strategy, Marketing Automation|

This is the essence of content marketing, perhaps the most popular inbound tactic adopted thus far. As an infographic from Demand Metric recently pointed out, 90 percent of organizations use some form of content to market their products and services. However, far fewer companies take a strategic and measured approach to this style of marketing,

Why Diverse Content is Vital for Campaign Success

Marketing Automation|

In today's media-saturated world, marketing efforts rely more heavily on content than ever before, capturing the attention and imagination of audiences across sectors. But while most marketing teams understand the power of content, too many brands fail to diversify their deliverables in a way that truly boosts interest and engagement.

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