Marketing Strategy

A Quick Guide to Improving Email Accessibility

Design Tips, Marketing Strategy, On The Blog|

Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.

3 Tips for Marketing to Millennials

Marketing Strategy, On The Blog|

Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

6 Tips for Successful Webinar Marketing

Marketing Strategy, On The Blog|

Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.

In a Rut? Try These Simple A/B Tests

Marketing Strategy, On The Blog|

Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

Creating Audience Personas in 4 Quick Steps

Marketing Strategy, On The Blog|

The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

Intimidated by Inbound? 3 Inbound Marketing Strategies You’re Already Doing

Marketing Strategy, On The Blog|

Align these 3 inbound marketing strategies that you're already doing to boost your inbound lead generation results.

Getting Started with Lead Scoring: Pt. 2 – Refining your Lead Scoring Approach

Marketing Strategy, On The Blog|

In a previous post, we covered the theory and early steps of setting up a lead scoring model. In this post we’ll be taking the next steps: adjusting our lead scoring approach by using our past data to generate our point values, and then putting theory into practice by setting up a lead scoring campaign using Real Magnet.

Getting Started with Lead Scoring: Pt. 1 – Starting the Lead Scoring Conversation

Marketing Strategy, On The Blog|

In this post you'll learn how to start the conversations between your sales and marketing teams that lead to better sales-marketing alignment and a healthy, effective lead scoring model.

Turning Your Small Marketing Team into a Content Publishing Machine

Marketing Strategy, On The Blog|

Producing high volumes of engaging and educational content is one of Marketing's most time-consuming responsibilities. Many organizations have small marketing teams who have to think creatively in order to produce enough content to meet their needs. Here are 3 quick tips to help your small marketing team do more with less.

Best Practices for Lead Qualification

Marketing Strategy, On The Blog|

What makes a lead a qualified lead? The answer is (of course), it depends. Every organization will have their own definition – which is a good thing – because every organization is different. The key is to define what a qualified lead means for your organization. Use our lead qualification checklist to identify the ideal sales leads for your organization.