The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.
In a previous post, we covered the theory and early steps of setting up a lead scoring model. In this post we’ll be taking the next steps: adjusting our lead scoring approach by using our past data to generate our point values, and then putting theory into practice by setting up a lead scoring campaign using Real Magnet.
In this post you'll learn how to start the conversations between your sales and marketing teams that lead to better sales-marketing alignment and a healthy, effective lead scoring model.
Producing high volumes of engaging and educational content is one of Marketing's most time-consuming responsibilities. Many organizations have small marketing teams who have to think creatively in order to produce enough content to meet their needs. Here are 3 quick tips to help your small marketing team do more with less.
What makes a lead a qualified lead? The answer is (of course), it depends. Every organization will have their own definition – which is a good thing – because every organization is different. The key is to define what a qualified lead means for your organization. Use our lead qualification checklist to identify the ideal sales leads for your organization.
Organizations of any size can build silos between departments, management & front line staff and even within teams that have a common goal. This is especially true within modern marketing teams, as marketers now sit at the intersection between IT, sales, and innovation/product management in many organizations.