Newsletters

7 Ways to Increase Readership of your Newsletters

Best Practices, Newsletters|

The Newsletter remains a cornerstone of many organizations' email marketing. Deservedly so - a newsletter is flexible enough to communicate anything important, and structured enough to be easy to write. It also carries an official connotation from the organization: subscribers who see "newsletter" anticipate that its contents are somewhere in the continuum between relevant and [...]

Niche Newsletters: For Bigger Results, Think Small

Newsletters|

Newsletters are usually aimed right at the middle of your audience. Typically, they’re written to include something for everyone. To each of your readers, that means there’s some content that’s not a direct hit. But many of your readers will still find what’s relevant, and look forward to the next one. What happens when your [...]

REQUEST A DEMO CONTACT US