On The Blog

Apply for the 2017 Magnet Awards!

On The Blog|

Applications for the 2nd annual Magnet Awards are now open! Are you executing exciting and innovative marketing campaigns using our platform? Apply for a Magnet Award and join us at RMUG 2017 to see who wins!

A Quick Guide to Improving Email Accessibility

Design Tips, Marketing Strategy, On The Blog|

Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.

3 Tips for Marketing to Millennials

Marketing Strategy, On The Blog|

Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

6 Tips for Successful Webinar Marketing

Marketing Strategy, On The Blog|

Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.

In a Rut? Try These Simple A/B Tests

Marketing Strategy, On The Blog|

Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

The Great Debate: Balancing List Hygiene with Business Needs

Deliverability, On The Blog|

There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.

Avoid Email Rendering Issues with our Updated Deliverability Testing Page

On The Blog, Real Magnet Features|

We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.

Creating Audience Personas in 4 Quick Steps

Marketing Strategy, On The Blog|

The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

5 Tips for Designing a Better Newsletter

Design Tips, On The Blog|

The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.

Upgrading from Email to Marketing Automation: How to Get Internal Buy-in

Best Practices, On The Blog|

Upgrading from email services to marketing automation can be a nuanced sell; a carefully thought out and articulated plan, complete with benefits and potential pitfalls, can go a long way towards convincing decision makers to buy into your vision.

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