On The Blog

The Great Debate: Balancing List Hygiene with Business Needs

Deliverability, On The Blog|

There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.

Avoid Email Rendering Issues with our Updated Deliverability Testing Page

On The Blog, Real Magnet Features|

We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.

Creating Audience Personas in 4 Quick Steps

Marketing Strategy, On The Blog|

The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

5 Tips for Designing a Better Newsletter

Design Tips, On The Blog|

The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.

Upgrading from Email to Marketing Automation: How to Get Internal Buy-in

Best Practices, On The Blog|

Upgrading from email services to marketing automation can be a nuanced sell; a carefully thought out and articulated plan, complete with benefits and potential pitfalls, can go a long way towards convincing decision makers to buy into your vision.

LinkedIn Redesign: What it Means for Your Content

Design Tips, On The Blog|

LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.

7 Steps to a Successful Real Magnet Integration with your Database

Integrations, On The Blog|

Maximizing the benefits of your email and marketing automation software investment begins with a successful integration with your database platform. Productive integrations require careful planning, communication and analysis and adjustments.

Intimidated by Inbound? 3 Inbound Marketing Strategies You’re Already Doing

Marketing Strategy, On The Blog|

Align these 3 inbound marketing strategies that you're already doing to boost your inbound lead generation results.

The Anatomy of a Social Card

On The Blog, Social Media Marketing|

Learn the different components of a Social Card and how you can optimize them to maximize your success on social media.

The Future of Social is in the Cards

On The Blog, Social Media Marketing|

One of the most exciting trends in social media is the increasing emphasis on visual content, and, in particular, the use of the social card, which pairs a powerful image with a quick snippet of impactful or intriguing text. In this post, we explore this growing trend in social media marketing.

REQUEST A DEMO CONTACT US