On The Blog

Upgrading from Email to Marketing Automation: How to Get Internal Buy-in

Best Practices, On The Blog|

Upgrading from email services to marketing automation can be a nuanced sell; a carefully thought out and articulated plan, complete with benefits and potential pitfalls, can go a long way towards convincing decision makers to buy into your vision.

LinkedIn Redesign: What it Means for Your Content

Design Tips, On The Blog|

LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.

7 Steps to a Successful Real Magnet Integration with your Database

Integrations, On The Blog|

Maximizing the benefits of your email and marketing automation software investment begins with a successful integration with your database platform. Productive integrations require careful planning, communication and analysis and adjustments.

Intimidated by Inbound? 3 Inbound Marketing Strategies You’re Already Doing

Marketing Strategy, On The Blog|

Align these 3 inbound marketing strategies that you're already doing to boost your inbound lead generation results.

The Anatomy of a Social Card

On The Blog, Social Media Marketing|

Learn the different components of a Social Card and how you can optimize them to maximize your success on social media.

The Future of Social is in the Cards

On The Blog, Social Media Marketing|

One of the most exciting trends in social media is the increasing emphasis on visual content, and, in particular, the use of the social card, which pairs a powerful image with a quick snippet of impactful or intriguing text. In this post, we explore this growing trend in social media marketing.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Deliverability, On The Blog|

Email Authentication is the cornerstone of successful email marketing delivery. Learn how three critical email authentication protocols - SPF, DKIM and DMARC - work, why they're important, and how to set them up to improve your email marketing success.

Marketing Automation: Listen First, Act Later

Marketing Automation, On The Blog|

The power of Marketing Automation resides in the intelligence that it collects and processes on your email recipients. Through listening campaigns you can glean valuable information that will help you deliver more personalized and timely content to your audience.

Getting Started with Lead Scoring: Pt. 2 – Refining your Lead Scoring Approach

Marketing Strategy, On The Blog|

In a previous post, we covered the theory and early steps of setting up a lead scoring model. In this post we’ll be taking the next steps: adjusting our lead scoring approach by using our past data to generate our point values, and then putting theory into practice by setting up a lead scoring campaign using Real Magnet.

Getting Started with Lead Scoring: Pt. 1 – Starting the Lead Scoring Conversation

Marketing Strategy, On The Blog|

In this post you'll learn how to start the conversations between your sales and marketing teams that lead to better sales-marketing alignment and a healthy, effective lead scoring model.