Published Articles

How Facebook’s New Timeline Brand Pages Affect Email Marketing

Email+Social, Published Articles|

My article in MediaPost this week takes a look at the new Facebook Timeline brand pages, and what impact they'll have on email marketing. At the end of February, Facebook rolled out Timeline for brands, allowing any brand page to switch to the new format right away. Some did, but many are still waiting. Not [...]

Email + Social Integration: It’s About Testing, not Technology

Email+Social, Published Articles|

For my article in MediaPost this month, I wrote about the new Email + Social tools hitting the market, with 0ur own Social Magnet being one of them. The article is not about the tools themselves, but what we as email marketers can now do because of them. We can get smart. Not just data-point-in-the-marketing-meeting [...]

Email+Social’s “Chuck Fruit Moment”

Email+Social, Published Articles|

In my MediaPost column this week, I wrote on "Email+Social's 'Chuck Fruit Moment'". We're neck deep in integrating email and social media and over the next few months here you'll see lots more about what we're doing, what we're learning and how to best use the features of Social Magnet. Our aim is to become [...]

The Permission of USPS, or the Anticipation of FedEx?

Published Articles|

Originally published in MediaPost's Email Insider -- Last week I was at the office of one of our clients, conducting a couple of days’ worth of sessions on The Strategic Email Program. One of the meetings was with the heads of the organization’s various business units and other members of the senior management team. These [...]