Double Check Your Email Marketing To-Do List Even as countless new channels of communication come into the marketing mix, email remains at the top of the ladder for a number of reasons. Brands can develop deep databases of prospects, messages can be crafted quickly and marketing automation tools make it easier than ever [...]
Have You Forgotten These Marketing Best Practices? With the holiday rush just around the bend, marketers across sectors are already knee-deep in a wide variety of campaigns aimed at targeting shoppers across the globe. Of course, email marketing remains one of the most reliable and effective methods to engage a large target audience, [...]
Business analysts continue to cite customer experience as the next competitive battleground of the modern enterprise, changing the way companies approach all consumer-facing operations. From sales to customer service, a focus on experience is all-encompassing, and this means that marketing is also included in the mix. Still, marketers are striving to figure out what makes for an exceptional experience, especially when targeting prospective customers and building loyalty.
This is the essence of content marketing, perhaps the most popular inbound tactic adopted thus far. As an infographic from Demand Metric recently pointed out, 90 percent of organizations use some form of content to market their products and services. However, far fewer companies take a strategic and measured approach to this style of marketing.
The marketing team at Gale Media had been aware of the advantages of marketing automation for publishers for some time and chose Real Magnet Marketing Automation in February 2015 after an assessment of relevant solutions.
Email is a vital part of any modern marketing campaign, but unless these messages are optimized for mobile delivery, a brand will surely fall short of its objectives as smartphones and tablets continue to take over.As Entrepreneur pointed out, mobile consumers are checking their email with increased interest and consistency, using their smartphones to open inboxes nearly as often as they make calls. Clearly, opportunities abound for mobile email success.
As marketing strategies develop alongside rapid digital advancement, the sheer volume and variety of data at the disposal of the average brand has increased dramatically.
October is here, and before long, the holiday season will be in full swing. Last year, according to Business2Community contributor John Hayes, consumers spent over $53 billion between Halloween and Valentine's Day - bookmarks of the holiday marketing period.
It's important for marketers to have a game plan for their email recipients rather than letting these lists sit and collect dust. Here are some proven ways to leverage email data for more leads, bigger conversions and a roadmap that ensures improvement in future campaigns.
Everyone makes mistakes now and again, but if a marketing team lets bad habits dictate its approach email marketing, it will soon find that its efforts don't yield the optimal results, or even damage its attempts to promote a positive brand image. Therefore, it's important that teams recognize the harmful pitfalls of email marketing and actively improve upon these practices.