Publishers

Why Businesses Are Boosting Digital Marketing Budgets

Publishers|

Why Businesses Are Boosting Digital Marketing Budgets The discipline of marketing has transformed dramatically with the rise of the e-commerce and digital services. That's why, according to AdAge, more than 80 percent of brands are boosting their marketing budgets over the next 12 to 18 months by an average of 10 percent across [...]

3 Ways To Squeeze More Value from an Email Marketing Campaign

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3 Ways To Squeeze More Value from an Email Marketing Campaign Marketers focus heavily on the development and execution of email newsletter campaigns, and for good reason. Customers still regularly open emails from their favorite brands, and many of these messages lead to further on-site engagement and even purchases. But even with [...]

Leverage Social Media Insights to Fuel Marketing Efforts

Publishers|

Leverage Social Media Insights to Fuel Marketing Efforts Gathering consumer insights is becoming ever more important to the success of marketing efforts, but luckily, there is an abundant source of information available right at the fingertips of today's strategists. Social media platforms represent a gold mine for useful customer data, and if a [...]

From Tacky to Top-Shelf: How GIFs Became the Most Engaging Image Choice

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From Tacky to Top-Shelf: How GIFs Became the Most Engaging Image Choice While GIFs have been around for nearly two decades, they have recently made their way to the top of the social media arena as a fun and compelling way to share sentiments. Now, their value has expanded even further, with digital [...]

Infographic: Shift Into The Marketing Fast Lane

Publishers|

Infographic: Shift Into The Marketing Fast Lane

Research Reveals Trends in Digital Marketing Engagement

Publishers|

Research Reveals Trends in Digital Marketing Engagement In many ways, engagement is the most important marketing metric in the digital age, indicating a target audience's level of loyalty and interest in a brand through online communication channels. With such a rapidly diversifying set of tools and technologies to use, however, many marketing strategists [...]

What Does the Future Hold for Digital Marketing? 4 Top Trends

Publishers|

What Does the Future Hold for Digital Marketing? 4 Top Trends Ever since companies began to first get behind the digital revolution, strategists in the marketing department have eagerly explored the possibilities of cyberspace in an effort to expand, refine and optimize their campaigns in this new arena. From email marketing initiatives to [...]

Capitalize on Google’s new Twitter integration

Publishers|

Capitalize on Google's new Twitter integration Brands competing in the digital age need to stay on their toes as they navigate the nuances of a Web-driven economy, and tracking the developments of search juggernaut Google is a top responsibility in this regard. Strategic leaders must view Google as an ally in their marketing [...]

Shadow engagement and roboclicks: Are your metrics accurate?

Publishers|

Shadow Engagement and Roboclicks: Are Your Metrics Accurate? Running an email marketing campaign requires strategists to pay close attention to key metrics and performance indicators, especially when experimenting with a unique approach or a new product line. But when crunching these numbers to uncover useful direction and feedback, marketers may be misled by some [...]

Top Tips For Successful Email Marketing Campaigns

Publishers, Unpublished|

Top Tips For Successful Email Marketing Campaigns Email is one of the strongest channels any brand can use to reach out to loyal and potential customers. The platform is the perfect way for companies to have personalized digital conversations with audiences - something radio, television or print advertising cannot do. Entrepreneur contributor Eric [...]

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