Publishers

Reinvest Time Saved From Marketing Automation Into Other Tasks

Publishers|

Reinvest Time Saved From Marketing Automation Into Other Tasks Successful marketing campaigns require the right messages to be sent to the right audience at the right time. To do this, marketers need to analyze key performance metrics, which starts with generating that data in the first place. Because marketing automation solutions save time [...]

Redesigning for Mobile: What Email Marketers Need to Know

Publishers, Unpublished|

Redesigning for Mobile: What Email Marketers Need to Know The staggering popularity of mobile devices means that providing a positive, no-friction experience to mobile viewers is no longer an option. It’s a requirement. Delivering such an experience can be challenging, however, given the dramatic differences in how an email might appear when opened on [...]

Automated Event Promotion

Publishers|

Automated Event Promotion Events, whether web-based meetings such as webinars or in-person gatherings such as conferences, are of central importance to many publishers. Properly promoting these is typically a time-consuming challenge for most event teams, but 2015 brings good news: the core functionality of Marketing Automation maps perfectly to Event Promotion, making [...]

Automated Subscriber Onboarding

Publishers|

Automated Subscriber Onboarding For most publishers, the primary goal of onboarding new subscribers is to cement the new relationship, with the initial objectives being subscriber engagement and communication of benefits and/or cross-selling of other publications. How, when, and what is communicated will do much to determine the extent to which new subscribers take [...]

Success Kit for Publishers: The Business Case for Marketing Automation

Publishers, Uncategorized|

Success Kit for Publishers: The Business Case for Marketing Automation Marketing Automation can seem like an intimidating prospect. In the recent past the technology was complex, cumbersome and may have seemed more trouble than it's worth. That's all changed with Real Magnet's Marketing Automation campaign templates and tools. Now that we've solved the technology issue [...]

The Business Case for Evolving from Email Marketing to Marketing Automation

Publishers|

The Business Case for Evolving from Email Marketing to Marketing Automation There are nearly 11 times more organizations using marketing automation now than in 2011. Marketing Automation Users In these days of lean staffs and often leaner budgets, few organizations are willing to change the software [...]

Have We Automated Marketing Automation for Publishers?

Publishers|

Have we automated Marketing Automation? A 2013 survey revealed that 92% of marketers chose EASE OF USE as the most important element in choosing a marketing automation system. This is because, ironic as it is for systems designed to automate repetitive tasks and save staff time, the marketing automation systems available for [...]

3 Essential Benefits of Marketing Automation for Publishers

Publishers|

The 3 Essential Benefits of Marketing Automation for Publishers If you’re like most publishers, there are things you’d like to improve about the way you communicate with your subscribers and prospects. From renewals to webinar invitations to nurturing campaigns, publishers today find their capabilities stretched thin. What if you could structure your communications [...]

Marketing Automation 2015: No Longer Just for the Big Boys

Publishers|

Marketing Automation 2015: No Longer Just for the Big Boys Many of us dedicated to the publishing industry have been intrigued for some time by Marketing Automation technology but have not seriously considered implementing it at a subscription- or advertising-based organization. We have experienced Marketing Automation firsthand through companies such as Amazon and have [...]

4 Signs Your Publishing Company Needs Marketing Automation

Publishers|

The 4 Signs Your Publishing Company Needs Marketing Automation You know that your publications are appreciated by your subscribers and that your ads generate positive results for your advertisers. Now all you need are customers, right? Well, with marketing automation, you’ll have the marketing campaign information you need to capitalize on [...]

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