Real Marketing Stories

Curing My Big Data Headache

Real Marketing Stories|

Maybe I didn’t major in math, and maybe I scored higher in writing and critical reading than on the math portion of the SAT. But I did earn an A- in introductory stats, and I like to think I’m half-decent at the analytics side of my job. Somehow, though, I spent an [...]

Does A/B Testing Trump Intuition?

Real Marketing Stories|

Like any dutiful marketing manager, I ran the test by setting up and sending two of the same emails, each with a different subject line. But something surprising happened a day later, when I compared the open rates: subject line B (Register early and save big) won by 33 percent. My intuition [...]