Social Media Marketing

The Anatomy of a Social Card

On The Blog, Social Media Marketing|

Learn the different components of a Social Card and how you can optimize them to maximize your success on social media.

The Future of Social is in the Cards

On The Blog, Social Media Marketing|

One of the most exciting trends in social media is the increasing emphasis on visual content, and, in particular, the use of the social card, which pairs a powerful image with a quick snippet of impactful or intriguing text. In this post, we explore this growing trend in social media marketing.

The New Rules of Social Media Marketing

Social Media Marketing|

Just as social media has transformed how people interact with one another in modern culture, it has also changed the way marketers engage and communicate with consumers. It has only taken a decade for social media to alter the marketing landscape, and advancements continue to take place. Let's look at the new rules of social media marketing, and offer some tips on how to get ahead.

Infographic: Social Media Marketing – Tips for More Leads

Marketing Infographics, Social Media Marketing|

Modern marketers need to be experts of social media in order to maximize their lead generation efforts, regardless of their industries and target markets.

6 Social Media Marketing Trends For 2016

Social Media Marketing|

With the year winding down, now is the perfect time for marketing teams to think about what's to come in 2016 on the social media front.

Leverage Social Media Insights to Fuel Marketing Efforts

Content Strategy, Social Media Marketing|

Gathering consumer insights is becoming ever more important to the success of marketing efforts, but luckily, there is an abundant source of information available right at the fingertips of today's strategists. Social media platforms represent a gold mine for useful customer data, and if a marketing team can adopt best practices for gathering and leveraging this information, they can put their brands at a significant competitive advantage. Here's a look at how to utilize the power of social media the right way and fuel a winning digital marketing plan.

Get The Most Out of Social Media Marketing

Social, Social Media Marketing|

How to Fix Most Digital Marketing Pitfalls

Social, Social Media Marketing|

“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.” This is the perspective of marketing strategist Sally Falkow, who was interviewed for a February 2015 article in Forbes which presents [...]

Optimizing Twitter Posts with Cards

Social Media Marketing|

Ever need more than 140 characters to make your point on Twitter?  Twitter cards allow additional content to be generated along with your pithy tweet text.  There are many types of Twitter Cards (we’ve listed them below) and there reminiscent of those automatic Facebook destination previews when inserting a link. Types of Twitter Cards Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution. Summary Card with Large Image: Similar to a Summary Card, but offers the ability to prominently feature an image. Photo Card: A Tweet sized photo Card. Gallery Card: A Tweet Card geared toward highlighting a collection of photos. App Card: A Tweet Card for providing a profile of an application. App Installs and Deep-Linking: An extension to any Card that provides app download and deep linking. Player Card: A Tweet sized video/audio/media player Card. Product Card: A Tweet Card to better represent product content. […]

Social Branding: Giving Customers the Ice Cream They Like

Social, Social Media Marketing|

For any time-strapped, “I’m-responsible-for-all” marketer caught in the daily grind of juggling multiple campaigns, events, copy deadlines, art proofs and urgent emails, social marketing is often a bottom-of-the-list “to-do” item that provides an ongoing guilt trip. It’s even more of a guilt trip if you don’t tweet, haven’t read your Facebook wall posts lately, and [...]