Social Media Marketing

Mythbusting The Differences Between B-To-B Email And Social

Social Media Marketing|

My column for MediaPost this week is another look at the intersection of email and social, this time within the context of B-to-B, as that is where most of our clients operate. The opportunities for B-to-B companies in social media are not the same as for Starbucks or Red Bull. But the opportunities exist, and [...]

Email + Social Hypotheses to Test

Social Media Marketing|

Here at Real Magnet, we're only weeks away from launching our new Email + Social features. With this new tool comes the ability to monitor all your social feeds from within the Real Magnet application, compose, track and analyze tweets and Facebook status updates through Real Magnet, and attach social messages to email campaigns so [...]

Social and Email: The Only Permission-Based Channels

Social Media Marketing|

I wrote previously about how social and email are tactically different. As marketers, we tend to zero in on the differences between the ambient environment, message length and frequency  and the conversational expectations of social, and conclude that social and email are highly differentiated and require an entirely separate communications approach. This makes social appear [...]

Analytics Hold the Key to B-to-B Social Initiatives

Social Media Marketing|

I bet I can guess what you love about email. It's inexpensive, scalable and does not require external resources or advanced training. It's also immediate: you can decide you want to send an email at 9am, have it on its way by 9:30am and see a nice uptick in business even before your mid-morning coffee [...]

How Twitter Can Make You Better at Email

Social Media Marketing|

Your email subscribers probably don't want to know where you and Samantha from accounting went for lunch, or to see a picture of cake at the summer intern's going away party. Inexplicably though, this sort of content finds an audience on Twitter. How can a channel as casual, fleeting and irreverent as Twitter have a [...]

How to Grow Your Email List with Social Media

Social Media Marketing|

Social media is proving to be a highly valuable marketing channel in its own right, driving greater engagement and quantifiable results. For example, according to research recently published on Social Commerce Today, people are 51% more likely to make a purchase after clicking on a "Like" button, and Facebook fans who do purchase spend 117% [...]

Ramp Up Your Social to Boost Your Email

Social Media Marketing|

If we're an email marketing company, why is it I spend so much time talking to our clients about social media? The main reason is because they ask, and the main reason they ask is that marketing and communications professionals are not in the business of sending email - they are in the business of [...]

SWYN Vs. FTF: Does Social Sharing Remove Too Much Friction?

Social, Social Media Marketing|

A few weeks ago I came across a research study which indicated that peers were losing their credibility as a source of recommendations. This flies in the face of everything I had seen over the past 5 or 6 years, and certainly much of what word-of-mouth marketing relies on. The study hit me pretty hard [...]

Email in the Marketing Mix

Best Practices, Social Media Marketing|

Mitch Eisen and I gave a webinar on SWYN (Share With Your Network) recently and a question came up afterwards about  how to integrate email with social channels. I responded by talking about “Email in the Marketing Mix.” A few days before the webinar I was having a conversation with a client about event marketing, [...]

Real Brief – Real Magnet’s Newsletter – Now Available

Social Media Marketing|

Real Magnet's November newsletter, Real Brief, is hot off the presses and packed with great information like: + Details on new partnerships with AMS provider TMA Resources and audio and web conference producer BeaconLive. + Insight on improving your email marketing and social presence. + Invites to great webinars that can help you use MagnetMail [...]