Get The Most Out of Social Media Marketing

Social, Social Media Marketing|

How to Fix Most Digital Marketing Pitfalls

Social, Social Media Marketing|

“More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents.” This is the perspective of marketing strategist Sally Falkow, who was interviewed for a February 2015 article in Forbes which presents [...]

Real Magnet’s iPhone Tracking App Compatible with iOS 7

Mobile, Real Magnet Features, Social|

Apple has just announced a launch date for iOS 7 for iPhones, and now you can use iOS 5, 6 or 7 to synch up with your Real Magnet email messages using our new iPhone tracking app. View a list of your most recent messages, scroll to view older messages in order of send date, [...]

Social Branding: Giving Customers the Ice Cream They Like

Social, Social Media Marketing|

For any time-strapped, “I’m-responsible-for-all” marketer caught in the daily grind of juggling multiple campaigns, events, copy deadlines, art proofs and urgent emails, social marketing is often a bottom-of-the-list “to-do” item that provides an ongoing guilt trip. It’s even more of a guilt trip if you don’t tweet, haven’t read your Facebook wall posts lately, and [...]

Ride to RMUG with $20 off Your First UBER Ride


We're excited to be partnering with UBER to get you around Real Magnet User Group Conference events in style! We've been so impressed with the service, we've teamed up to provide attendees who are new to Uber with $20 off their first black car ride. Just sign up and apply the promo code REALMAGNET before [...]

The Email Week That Was, 1-18-13

Industry News, Segmenting and Targeting, Social|

Here is a quick summary of some of the more important and/or interesting news stories on email marketing to cross the transom this week: We totally know what big data is. Just ask us. (via Marketing Charts) By now we have all heard of big data (which, curiously, many people have stopped capitalizing), and so [...]

5 Ways to Grow Your Email List Using Social and Mobile

Engagement, Mobile, Social|

I've long been a proponent of what I call Email in the Marketing Mix (in this blog from 2009 I admit to being obsessed by the concept). Email is an extremely powerful channel, but is impact is amplified when it is integrated with other channels. This integration can take a number of different shapes, such [...]

Social Magnet Now Integrates with Linkedin


Linkedin is now available to Social Magnet users!  The integration provides complete group management and statistics for all your Linkedin groups. Group Management Choose which groups to import into Social Magnet!  There is no limit to the number of groups that you can have. Our permissions model also allows complete control of the Linkedin groups [...]

How To Be as Good at Social as You Are at Email


Over the past couple of years, Social has joined Email to become the channels of choice in marketing communications. I'm not surprised by the social's popularity in marketing departments. Like email, it's an extremely good value, with direct expenses significantly below direct mail, print or display advertising, and search. And because social and email are [...]

SWYN Vs. FTF: Does Social Sharing Remove Too Much Friction?

Social, Social Media Marketing|

A few weeks ago I came across a research study which indicated that peers were losing their credibility as a source of recommendations. This flies in the face of everything I had seen over the past 5 or 6 years, and certainly much of what word-of-mouth marketing relies on. The study hit me pretty hard [...]