Simplifying Marketing Automation with Campaign Templates

Best Practices, Marketing Automation, Tips|

Launch automated marketing campaigns with ease and fill your funnels faster with Campaign Templates. Campaign templates, with campaign logic baked right in, step you through the entire process of creating an automated marketing campaign. Simply choose a template for your industry, and then select from scores of possible campaigns—the kinds you and your [...]

Apple Watch: What Email Marketers Must Know


“Why I Love RMUG,” A Note from 2013 Attendee Lauren Jonas


Last year, RMUG 2013 was a great success. Our inaugural user group conference featured the unveiling of our New Editor, a keynote address by Jay Berkowitz, and many great sessions on email topics like design and deliverability. RMUG 2014 will be even better! We’ve added a new track, just for beginners; we will be providing even more [...]

Fixing the iPhone Image Orientation Issue

Industry News, Tips|

Real Magnet users who are uploading images taken via iPhone (iOS 4 or greater) may experience issues with the orientation of images that are uploaded into messages and sent out to recipients. […]

Saving Time by Automating Your List Uploads

Best Practices, Tips|

Some of our customers are spending more time than necessary uploading lists into their Real Magnet account.  If you’re one of them, then you should learn about a simple, easy-to-implement process we’ve developed that automates the list transfer process and saves you and your organization a significant amount of time! We call it Simple Data Transfer (Simple DT), which lets you set up an automated process for updating and adding contacts to your groups in Real Magnet.   This is particularly helpful to organizations that send recurring daily or weekly emails to lists that need to be continuously updated.  With Simple DT you can update all of your lists automatically in one fell swoop! […]

Turning On New Subscribers

Emailioration, Newsletters, Tips|

Whether you’ve just added a new customer, newsletter subscriber, or member, your first email has the potential to make or break the relationship. The first email a new subscriber should receive is a triggered message confirming the new subscription or transaction. The performance of triggered messages is vastly superior to business-as-usual emails because it is the one time when you know your audience is attentive and even anticipating a message from you. However, simply telling them in machine-speak that their subscription is confirmed not only squanders nearly perfect audience attention; it also loses you the chance to build on the momentum they’ve started by subscribing in the first place, which pays off in every subsequent message. So what to do?  Use your confirmation email to set the tone for the rest of your email program: be engaging, including links to your social sites and leaving them wanting more. Make it graphically appealing with calls to action and information about upcoming events and new products. […]

Appointing a Chief Email Strategy Officer

Best Practices, Tips|

We spend a lot of time talking about email strategy, or balancing the needs of today’s email program with its needs next quarter, next year and in five years. We all understand the need for email strategy because we all want to make sure our email program is as strong in the future as it is today – or stronger. But the question invariably comes up, “So whose job is email strategy anyway?” The answer is an aggravating “it depends.” Depending on a company’s email program, organizational structure, size and even culture, the responsibility of email strategy could fall on an executive or manager in Marketing, Corporate Communications, Digital Strategy or IT. In truth, if it’s the right person, his or her title or department is irrelevant. […]

Building Anticipation for Event Marketing Emails

Conference & Event Marketing, Tips|

Using email for event marketing begins with permission: at the very least, you need the green light from your prospects to show up in their inbox. But the results don’t happen unless you have their attention, as well. (If you have children the distinction is familiar. Certainly you have permission to talk to your kids whenever you want, but does that always mean you have their attention?) But email’s peak performance occurs when you move past attention to anticipation. When your prospects are expecting and looking forward to your message, they’re already have way to registration. Ad hoc or ad infinitum? Emails are more likely to be anticipated […]

Now is the Time to Consider Responsive Design

Best Practices, Mobile, Tips|

With more than 50% of U.S. mobile phone users now on Smartphones and more email accessed through mobile (44%) than desktop (33%) or webmail (23%), designing emails from a purely html, 600 pixel-wide format is like driving irresponsibly on cruise control. Without sacrificing traditional email viewing, Responsive Design allows you to optimize your emails for mobile devices by using simplified layouts and media queries within the code to render a mobile-friendly email. Responsive design can also limit what shows up on the mobile device so the most important information is not drowned out. So what to do? Get with your internal html coder or Real Magnet’s Graphics Team to get media queries […]

Building Buzz With Event Nametags


Event marketing email campaigns often feel formulaic, with a predictable balance of messages promoting registration deadlines, speaker line-ups, agenda updates and other standard fare at events. Finding a new way to infuse some interest or even excitement into an event helps the whole campaign command more attention and lifts results. Sometimes you need to create some new ancillary event content to boost event buzz. In this case, we’ll look at a way of turning a piece of event logistics into a conversation cornerstone – the nametag. A few years ago, a Real Magnet client in the social media technology industry hosted a client summit. […]