Tips

Three Ways to Test Subject Lines

Best Practices, Deliverability, Tips|

This post is being republished from the Real Insights Archive. You never get a second chance at a first impression, as the saying goes. The subject line of your email is your message's first impression. When it works, it's the start of a beautiful relationship, or at least a click-through. When it doesn't, it chips [...]

Image Deliverability

Best Practices, Deliverability, Tips|

In this video snippet taken from one of our Real Magnet User Group sessions, you’ll learn the common image mistakes that can decrease the effectiveness of email messages. You’ll gain insights into simple changes that can help boost response rates. http://www.youtube.com/watch?v=VyXsh4xhtb4

Add Your Spouse to Your House List (WHITE CARD)

Tips|

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Re-engage with a Survey (WHITE CARD)

Engagement, Tips|

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Turn Your Engaged Subscribers Into Advocates with a Momentum Campaign (WHITE CARD)

Engagement, Tips|

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Don’t Rush Your Email Marketing (WHITE CARD)

Tips|

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Use a Mobile-Friendly Call-to-Action (WHITE CARD)

Tips|

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Hyperlink Like You Highlight (WHITE CARD)

Tips|

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Creating Better Emails Faster With Repurposed Content

Content Strategy, Copywriting, Tips|

I give a lot of advice on how to write better emails, but the word I really should use is create. The endgame of your email is to create a message that provokes a desired action - a website visit, conference registration, membership renewal, subscription or some other outcome that moves your business forward. Part [...]

Email Content Isn’t Always Copy (WHITE CARD)

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