Tips

How Promotional Emails Can Still Keep Out-of-Market Prospects Engaged

Content Strategy, Tips|

There is a version of the 80/20 rule in email, where the majority of your clicks come from a minority of subscribers. Your email ROI doesn't suffer as long as the 20% (or so) drive the registrations / subscriptions / revenue / etc. that you need. But there is a hidden cost to emails that [...]

Find a Subject Line Strategy That Gives You Confidence (WHITE CARD)

Tips|

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8-Minute Analytics

Analytics, Tips|

Email analytics should not be on the bubble for email marketers, first to bounce off the to-do list when the workload increases. Email is valued for its ROI, but without spending some time in analytics ongoing improvement of your email program (or merely keeping step with landscape changes) comes down to luck. The good news [...]

Include More Links (WHITE CARD)

Tips|

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How To Improve Open Rates Without A/B Testing

Analytics, Segmenting and Targeting, Tips|

There are two kinds of people in this world - those who A/B test their emails, and those who don't. The reasons why we don't always A/B test are very defensible; it requires extra time from already thin resources, the focus is on getting the some of the email out and not necessarily read, and [...]

Use Your Welcome Email to Actually Welcome (WHITE CARD)

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How to Avoid the Holiday Inbox Rush if Yours is Not a Holiday Brand

Tips|

The decorated trees and massive wreaths are already dotting malls and shopping districts around the country, signaling the official beginning to the holiday season. Your inbox pegged the start back in September, as that's when many retailers began promoting Christmas shopping in their emails. You can't blame them. A recent study found that 20% of [...]

Write Your Message Around a Subject Line That Works (WHITE CARD)

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When You Are Losing Subscribers’ Attention, Change The Game (WHITE CARD)

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Use Image Padding to Avoid Mobile Mis-Clicks (WHITE CARD)

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