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Infographic: The Customer Lifecycle

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Keeping up with customers as they go from prospects to repeat buyers is a matter of accessing the right data.

Marketing Automation for Associations (Thurs, May 18, 2PM)

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Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.

The Changing Nature of Content: How it Affects Associations (April 6th, 2 PM EST)

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Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we will explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.

Webinar: Why You Should Be A/B Testing Your Member Communications (Feb 2nd, 2 PM EST)

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Not sure which email content, design, subject line or send time will yield the best results? A/B Test it! By A/B Testing variables in your association messaging you will get real insight into the preferences of your members, allowing you to hone and optimize your strategy moving forward.

Press Release: MetLife Stadium Selects Real Magnet for Marketing Automation

Press Release, Uncategorized|

MetLife Stadium, the number one stadium in the world, has selected the Real Magnet marketing automation platform to power its email and social marketing programs.

Webinar: Your Top 5 Real Magnet Questions Answered (Tuesday, Dec. 20 @ 2 PM EST)

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Identifying specific, niche audience segments and delivering timely and personalized content to them is a best practice in content marketing. In this webinar, Product Manager Michael Al-Megdad will walk us through how to achieve these goals within the Real Magnet platform, while explaining the strategy of how to unify these tools to maximize the impact of your content marketing efforts.

The Changing Nature of Content (Pre-Recorded Webinar)

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Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.

Infographic: The Marketer’s ToolBox

Marketing Infographics, Uncategorized|

Marketing today is complicated and multifaceted. That said, for every need, there is a digital tool that will get the job done. Making sure all of these are present and accounted for is a marketer's first task when launching a campaign. Here are three common goals for these teams and the methods they can use to get the job done.

The Changing Nature of Content (October 6th, 2pm ET)

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Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. In this webinar, we will explore how content is evolving, which tools are pushing this change, and how Associations can use these trends to their advantage.

How Marketing Automation can Help with Member Retention (October 27th, 2pm ET)

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One of the toughest jobs that association marketers face is providing value to their existing members year over year. By automating renewals, and developing email strategies that provide more personalized outreach, marketers can use automation to boost their member retention efforts.

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