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Top Ten Posts of 2010

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As the year comes to a close, we've decided to share our most trafficked articles in 2010. We'd also like to thank all our readers for making this the best year in our blog's history! Is your  favorite article not on the list?  Let us know in the comments! Top Ten Posts of 2010 1. 7 Ways [...]

View A Demo of Our Events Registration Engine – Earn A $25 Gift Card

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REGISTER FOR A 30 MINUTE DEMO AND YOU'LL ALSO GET A $25 DOLLAR GIFT CARD. Targeting Your Event Marketing Emails by Mike May, Director of Insights Think about two things: your favorite hobby, and a new car. Now imagine you're watching TV and a car commercial appears. If your hobby of choice is fly fishing, [...]

View A Demo of Our Events Registration Engine – Earn A $50 Gift Card

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REGISTER FOR A 30 MINUTE DEMO  AND YOU'LL AlSO GET A $50 DOLLAR VISA GIFT CARD! Targeting Your Event Marketing Emails By Mike May, Director of Insights Think about two things: your favorite hobby, and a new car. Now imagine you're watching TV and a car commercial appears. If your hobby of choice is fly fishing, [...]

Challenges to Email Marketing Effectiveness

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MarketingSherpa has released an interesting graph on the main challenges for your email marketing campaign. For B2B marketers, targeting recipients with highly relevant and engaging content is the most challenging part of an email marketing campaign.  What challenges do you consider the most difficult to overcome for an effective email campaign?  Let us know in [...]

Take Unsubscribes Personally

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My column for MediaPost this month is called "Take Unsubscribes Personally." Very often we hear that following best practices is, well, a best practice. But doing what everyone else thinks is suitable only puts you in the middle of the bell curve. Sometimes we need to put in a little extra effort to be remarkable. [...]

Video Tip: Managing Unsubscribes

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Our Director of Training, Catherine Curtin, recently conducted a webinar showcasing the top ten tips on the Real Magnet application. The video below is an excerpt from this webinar and addresses managing unsubscribes. To view in full screen, please click the button in the bottom right corner of the video.

Deliverability: What You Need To Know (Prerecorded Webinar)

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In the early days of e-mail, non-delivery could almost always be attributed to typos or brief network outages. Back then, if the e-mail was successfully sent, you could be nearly certain of delivery – and there was no such thing as a spam folder. Flash-forward fifteen years: spam now comprises between 92 and 95% of [...]

You Are The CEO Of Your Company’s Email Business

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It is not uncommon for there to be a single individual at an organization who is principally responsible for email marketing. Sure, there may be half a dozen or more people who create and send email, but more often than not there is one person who is invested most deeply - either as a power [...]

Real Insights December Newsletter

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Real Magnet publishes a monthly newsletter, "Real Insights," that was sent out to all subscribers yesterday.  To view the newsletter, please click here.  For those of you who would like to subscribe, please sign up today!

Video Tip: Email Notification

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Our Director of Training, Catherine Curtin, recently conducted a webinar showcasing the top ten tips on the Real Magnet application. The video below is an excerpt from this webinar and addresses Email Notification. To view in full screen, please click the button in the bottom right corner of the video.

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